Requirements MBA with Around 10 years\' experience in marketing preferably in digital product space (apps, digital product marketing in banks) or Digital Payments Needs to have experience in BTL marketing andDigital Marketing Comfortable with understanding digital products and platforms Great communication skills and creative skills Ability to work in a challenging and dynamic environment Attention to detail Job description Making an annual marketing plan to drive business objectives across services Understanding digital Banking products and creating digital marketing campaigns to drive awareness and adoption Understanding requirements from product teams and briefing agencies to ensure effective communication delivered within timelines Understanding market conditions/ current events to leverage and come up with quick tactical campaigns Understanding various digital platforms to have a differentiated communication plan for each Keeping in touch with competition campaigns and offers to work on creating better campaign ideas for customers
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