Team Member Marketing

Year    India, India

Job Description


:

  • Engage with the Product Manager/Business Heads to develop understanding on product attributes, customer segments and positioning understanding for communication consistency
  • Demonstrate reasonable knowledge and expertise on business challenges and targets for the year for the various products under the portfolio handled
  • Develop communication through collaborations with advertising agencies/in-house design teams as per organizational guidelines for various Product Marketing campaigns
  • Effectively use Marketing elements & channels for communication
  • Work towards improving the efficacy of the communication as measured through quantitative parameters
  • Track competition (E-commerce players, BFSI Players, and Others) to understand the latest trends/best practices and implement them quickly
  • Refer to research for insight mining (understanding triggers and barriers) and apply it for developing effective communication
  • Use A/B testing to continuously improve efficacy and build learning of what works and what doesn\'t
  • Work on innovations and leveraging technology for client outreach and response efficacy

Kotak Securities

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Job Detail

  • Job Id
    JD3116298
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    India, India
  • Education
    Not mentioned
  • Experience
    Year