- To influence media and build brand\'s share of voice
- To build and maintain excellent connect across English, language, and digital media
- To identify industry trends and pitch stories to drive thought leadership
- To craft PR positioning for the brand and guide spokespersons\' interaction with media
- To design PR strategies for positively leveraging notable developments within organization
- To collect insights on media movements, market intelligence regarding important regulatory or industry developments
- To undertake effective stakeholder management and collaboration
- To update social assets and website with media coverage
Specific Authorities(Financial & Non Financial)
Non-functional authority :
- Authorized to create and circulate press releases and other announcements
- Authorized to interact with media and influencers on behalf of the brand
- Authorized to track all news relating to the brand
- Authorized to manage agency on key deliverables
Key Performance Indicators :
- Improve brand\'s PR Rank to #5 and Share of Voice to 15% -
- Drive brand awareness and consideration, as defined annually
Job Requirements
- Qualifications MA/MBA/BMM Graduate
- Experience : 2-3 years (journalism or previous PR experience, preferably in BFSI sector)
IIM Jobs
MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.