Job Description

Mumbai - IndiaMarketing /Employee: Full Time /On-siteThe Role: Head: Integrated MarketingQualification: MBA or any other equivalent post-graduation qualificationDesignation: Integrated Marketing ManagerReporting: Director - MarketingExecutive Work Experience: 10+ years of experience in executing integrated marketing campaigns.Skill Sets:

• Experience in product marketing, client communication programmes, social media marketing, content marketing, and PR.

• Strong business communication (verbal and written) skills

• Driving brand consistency by ensuring that all marketing efforts adhere to our brand guidelines and convey our unique value proposition. Develop and maintain a strong brand identity across various touchpoints, guaranteeing a consistent and compelling brand experience for our customers.
• Developing and executing integrated marketing plans that encompass a mix of digital, traditional, and emerging marketing channels, ensuring consistency and alignment with our brand strategy, and engage our audience effectively.
• Creating and monitoring content for product collaterals, website, social media, press releases, newsletters, event communication and client communication.
• Managing social media accounts of Dun & Bradstreet India and building a community.
• Develop PR campaigns and media relations strategies for D&B\'s research, products, events, and key management personnel.
• Managing the memberships of Dun & Bradstreet India with various industry associations and driving brand, thought leadership and business outcomes.
• Responsible for strategic internal communications.
• Partners effectively with internal and external stakeholders to build better synergy and ensure optimal customer satisfaction.
• Ensures highest levels of controls and compliances are adhered to.
• Ensures optimum utilization of available resources and works within allocated budgets.
• Vendor onboarding and management.
• Maintains accurate business reports for management review.
• Creates an atmosphere of trust and transparency within the team.

• Experience working on integrated marketing campaigns, preferably in B2B space
• Experience working with companies such as Deloitte, EY, Gartner, Research houses, and Financial Services.

Dun & Bradstreet