To lead, coach and manage the performance of CRM Campaign Executives and to support the CRM Manager in the delivery of CRM activity across Gaming, and or Sportsbook. The Team Manager responsibilities include (but are not limited to) the following:
Key Responsibilities:
Directly accountable for the team\xe2\x80\x99s day to day performance, ensuring that team targets are met;
Supervise, lead and inspire team members to ensure they regularly meet/ exceed quality and productivity goals whilst monitoring adherence to KPIs
Provides positive, consistent, fair and committed leadership to the team
Responsible for direct leadership, supervision, development and engagement of 10-12 Campaign Executives in delivering excellent results
Provides guidance, support and coaching to all direct reports through regular meetings in order to drive performance \xe2\x80\x93 one on ones, group sessions;
Manages all team conduct and capability conversations including investigation and formal disciplinary hearings in consultation with HR and completes all HR documentation and attendance files. Handles all payroll related issues and concerns of the team members and escalates when needed.
Evaluates, provides feedback, mentors and motivates employees to execute and deliver superb quality campaigns
Monitors completed and/ or on-going campaigns and identifies performance gaps. Coaches employees for performance improvement, resolves day-to-day issues and problems, provides technical leadership and subject matter expertise
Ensure all marketing initiatives, product updates and policy changes are directly communicated to the team
Reviews the daily/ weekly scheduling plan to ensure sufficient manpower coverage
Serves as the first line of escalation for MNL and considered as subject matter experts
In the absence of the Gib counterparts, they can provide signoffs for the campaigns completed by Manila
Drives open and transparent communication within all team members.
Taking an active lead in the recruitment process conducting interviews for Campaign Executive levels hiring
High involvement in recommendations on training needs and development
Conducts process refresher
Perform any other ad hoc duties as assigned and required.
Reports directly to the CRM Delivery Manager
Qualifications and Educational Requirements
Must possess at least a Bachelor\xe2\x80\x99s/ College Degree, any field.
At least two (2) years\xe2\x80\x99 working experience in related field is an advantage, ideally in the online gaming industry
Ability to lead and supervise in a fast paced, rapidly changing environment while managing multiple priorities
A strategic and inspiring leader that provides leadership and direction to the team creating and embedding a culture where continuous improvement is embraced.
Encourages communication and collaboration across the business, team and stakeholders in order to build strong relationships and develop cross functional working.
A leader that mentors and develops the team by; providing development, coaching, objectives and goal setting, performance management and other people policies as required ensuring the team is motivated, productive and fully compliant with all regulations and legislation.
Specialist Skills and Experience Required
Experience in executing media plans supported by strong executions
Demonstrable experience executing B2C email and CRM campaigns
Good knowledge of CRM communication channels and overall campaign Best Practice
SalesForce Marketing Cloud user knowledge is an advantage
Evergage platform knowledge is an advantage
Strong communication skills (verbal, written and presentational) with an inquisitive mind-set
Experience of actively using and optimising CRM techniques including segmentation, campaign planning, implementation and evaluation
Strong communication skills (verbal, written and presentational) and the ability to work with a variety of teams within a company
Good IT skills including strong experience of Microsoft Office (Excel, Word, Outlook etc.,)
Good technical skills in HTML and knowledge of Dreamweaver required
Experience of working with Content and/or Campaign Management Systems preferred
Organised and with a strong work ethic
Performance management experience
Decision-making and problem-solving skills and can work with minimum supervision
Ability to critically assess own performance and performance of assigned team
Strong analytical skills and detail oriented
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