Job Description

:Digital Strategy- Develop and implement comprehensive marketing plans that align with the company's business objectives.- Identify market trends, customer insights, and competitive landscape to drive strategy and innovation.- Set and manage marketing budgets, ensuring cost-effectiveness and high ROI.Digital Media Planning and Execution- Lead digital marketing initiatives including SEO/SEM, email marketing, social media, content marketing, and PPC campaigns.- Analyse digital marketing performance metrics and optimize campaigns to improve engagement and conversion rates.- Stay up-to-date with the latest digital marketing trends and tools.Product Marketing &Content Planning- Collaborate with product teams to develop go-to-market strategies for new product launches.- Create product positioning, messaging, and marketing collateral that resonates with target audiences.- Conduct market research to identify customer needs, preferences, and pain points.- Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.- Agency management for content delivery- Handling creation of social media posts via freelancers, influencers and assigned digital marketing agency, and keeping tab of digital spends v/s sales for the brand.-Finalizing content to be uploaded for the brand on the company website, briefing to the agency/freelancers for creative for social media, banners, mailers etc. and to influencers for brand endorsements.Marketing Automation

• Drive customer retention via marketing automation platform, using a mix of campaigns (emailers + WhatsApp + + SMS + push notifications)
• Drive Tie-ups and Alliances with our tech brands/platforms to help drive customer acquisition and retention

Site Management

• Work closely with website and brand store tech teams for content updates, for optimizing the online customer journey and experience, for necessary integrations complementing customer acquisition and retention efforts.

MIS & Reporting- Reports management - periodic reports on all key metrics across various digital marketing efforts- Financial management - budget utilization, negotiation with vendors, invoicing- Coordination with other internal depts - IT, finance, sales-operations team

Aditya Birla Group