Job Description

: Team Leader - Digital Marketing

Position Title : Team Leader - Digital Marketing
Location : Delhi, India
Employment Type : Full-time

Company Overview : TFG is a forward-thinking company in Digital Marketing, dedicated to innovation and excellence in [specific products/services]. We are looking for a talented and experienced Team Leader for our Digital Marketing team to drive our digital marketing strategies and campaigns.

Key Responsibilities :

• Leadership and Team Management : Lead, mentor, and manage a team of digital marketing professionals, including content creators, social media managers, SEO specialists, and PPC experts. Promote a collaborative and high-performance culture.
• Strategy Development : Create and implement comprehensive digital marketing strategies to increase online traffic, engagement, and conversion across various digital channels (e.g., SEO, SEM, social media, email marketing, content marketing).
• Campaign Oversight : Plan, execute, and optimize digital marketing campaigns. Ensure all campaigns are delivered on time, within budget, and meet defined goals.
• Performance Analysis : Monitor and analyze the performance of digital marketing campaigns using analytics tools. Provide actionable insights and recommendations to enhance campaign effectiveness and ROI.
• SEO and Content Management : Ensure that all digital content is optimized for search engines and aligned with the company's SEO strategy. Oversee the creation of high-quality, engaging content that drives organic traffic.
• Social Media Management : Develop and execute social media strategies to boost brand presence and engagement on platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
• Paid Advertising : Manage and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads) to maximize reach and ROI. Allocate budgets effectively across various platforms.
• Market Research and Trend Analysis : Stay updated with the latest digital marketing trends, tools, and best practices. Conduct market research to identify new opportunities and areas for growth.
• Collaboration : Work closely with other departments, such as Sales, Product Development, and Customer Service, to ensure alignment and integration of digital marketing efforts with overall business objectives.
• Reporting : Prepare detailed reports on campaign performance, website analytics, and other key metrics. Present findings to senior management and stakeholders, providing insights and recommendations for improvement.

Qualifications :

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
• Proven experience (5+ years) in digital marketing, with a track record of successful campaigns and team leadership.
• Strong understanding of SEO, SEM, social media, content marketing, email marketing, and analytics.
• Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Hootsuite, and others.
• Excellent leadership, communication, and interpersonal skills.
• Ability to think strategically and analytically, with strong problem-solving abilities.
• Highly organized, with the ability to manage multiple projects and meet deadlines.
• Creative mindset with a passion for digital marketing and staying ahead of industry trends.

What We Offer :

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A dynamic and collaborative work environment.
• The chance to work with a leading company and make a significant impact on our digital marketing efforts.

Job Type: Full-time

Pay: ?10,249.95 - ?44,884.98 per month

Schedule:

• Day shift
• Weekend only

Supplemental pay types:

• Performance bonus

Experience:

• Digital marketing: 4 years (Preferred)

Work Location: In person