Job Description

Tailwind is looking for a Marketing Manager who is able to manage multiple advertising work streams and is dynamic, enthusiastic and keen-eyed enough to go beyond the obvious, draw complex insights and provide actionable to the team and the client.Primary Responsibilities :- Effective planning, implementation and monitoring of the digital advertising and outreach campaigns in coordination with different stakeholders, with end-to-end ownership of the complete process.- Facilitating collection, harmonization and warehousing of campaign performance data from various sources and stakeholders, and organization of data into insightful dashboards.- Analyzing data from ad campaigns and secondary sources to identify trends, insights and opportunities to optimize campaign performance.- Coordinate with various stakeholders and web development team to build high-converting landing pages and comprehensive campaign website from conceptualization to production.- Providing inputs and expertise to drive efficacy of marketing activities, starting from media planning to content development and finalizing ad targeting.- Creating and maintaining relationships with clients, advertising partners and publishers.- Building systems and processes to achieve effective and efficient execution of digital media campaigns and ensure compliance with the processes.- Recruiting, orienting, and training team members.Qualities we are looking for :- Open-minded, curious, and a strong problem solver.- Strong analytical skills and ability to leverage data to generate creative ideas and find opportunities for optimization.- Strong written, communication and presentation skills.- Ability to interact effectively with all levels of management and clients, and ensure seamless inter-teams coordination.- Demonstrable success in managing marketing campaigns.- Ability to conceptualise ad campaigns.- Proficiency in Meta and Google ads etc. and analytics/marketing tools like Google Analytics, CleverTap, MoEngage, etc.- A self-starter mentality, a strong sense of ownership, and an appetite for learning.Educational Qualifications and Work Experience :- Bachelor\'s or master\'s degree in engineering, statistics, marketing or a related field from a leading Indian/International education institution.- Relevant experience of 3+ years gained in either a full-service agency or product/growth/brand management focused roles in a consumer-facing organization.- Credible record of operating at a team management level. (ref:updazz.com)

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