Job Description

Manager- Integrated Solutions- Tailwind is looking for an Integrated Solutions Manager who is dynamic, enthusiastic and keen- eyed to go beyond the obvious, deliver high budget ad campaigns, draw complex insights and provide actionables to the team and the client.- To be successful in this role, you should have previous experience in end-to-end project management.- Our ideal candidate should have some technical background with a Business Administration or Marketing degree.Responsibilities :- Implementing and monitoring the digital advertising and outreach campaigns effectively, in coordination with different stakeholders.- Facilitating collection, harmonisation and warehousing of campaign performance data from various sources and stakeholders, and organisation of data into insightful dashboards.- Coordinating with various stakeholders and web development team to build high converting landing pages and comprehensive campaign websites, taking complete ownership from conceptualisation to production.- Performing quality assurance controls on the end-user deliverables / products.- Build and maintain databases following the best practices to ensure the data availability and visibility for stakeholders at all times.- Analysing data from ad campaigns, website traffic and secondary sources to identify trends, insights and opportunities to optimize campaign performance.- Providing inputs and expertise to drive efficacy of marketing activities, starting from media planning to content development and finalizing ad targeting.- Work with other departments to ensure goal and strategy alignment.- Managing the team by recruiting, orienting, and training team members.- Creating and maintaining relationships with clients, advertising partners and publishers.Qualities we are looking for :- Open-minded, curious, and a strong problem solver.- Strong analytical skills and ability to leverage data to find opportunities for optimization.- Strong written, communication, and presentation skills.- Ability to interact effectively with all levels of management and clients, and ensure seamless inter-teams coordination.- Hands-on experience in managing web development and understanding of user experience and web technologies.- Proficiency in user analytics and marketing tools like Google Analytics, CleverTap, MoEngage, etc.- A self-starter mentality, a strong sense of ownership, and an appetite for learning.Educational Qualifications and Work Experience :- Bachelor\'s or master\'s degree in engineering, statistics, marketing or a related field from a leading education institution.- Relevant experience of 3-5 years gained in either a product/growth/brand management focused role in a consumer-facing organisation or a full-service agency. (ref:updazz.com)

updazz .com