Job Description

What is the work?- Develop and execute social media strategies aligned with overall marketing objectives and identify target audiences, goals, and KPIs for measuring success.- Create, curate, and manage all published content (images, video, and written). Optimize content with relevant keywords and hashtags for maximum reach.- Effectively communicate the intended message to the design team.- Handle all the social media accounts effectively and also handles personal LinkedIn accounts too as a social media account manager.- Upload and schedule content according to a predetermined schedule.- Manage news and information across social media platforms, including LinkedIn, Twitter, Facebook, Instagram, and YouTube.- Increase follower count and post reach through strategic posting and engagement.- Strong SEO fundamentals and should be expert in both On-Page & Off-Page Optimization.- Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.- Monitor and evaluate search results and search performance across the major search channels to improve rankings.- Develop and implement off-page SEO strategies to improve website visibility and organic search rankings.- Strong knowledge of Backlink analysis and implementing Link Building strategy.- Up to date with the latest industry trends, tools, google algorithms, google core updates, SEO best practices.- Collaborating closely with other teams to facilitate knowledge sharing and co-optimization efforts.What skills and experience are we looking for? - Minimum 3-4 years of digital marketing (SMO+SEO) experience, preferably in the IT Industry.- Expertise in increasing the social media follower base primarily from international locations like USA, UK, Australia & Canada.- Expertise in using major social media tools namely Buffer, Hootsuite, SEMrush, etc.- Strong knowledge of Google tools namely Google Analytics, Google Search Console, Google Tag Manager, Google Trends, etc.- Proficient in using SEO tools namely Semrush, Ahrefs, Screaming Frog, Moz, etc.- Expertise in paid ads on major social media platforms is a big plus.- Expertise in using prominent AI Tools for curating content, social media and SEO.- Deep understanding of social media platforms, trends, and best practices.- Ability to thrive in a fast-paced environment and manage multiple tasks simultaneously.- Excellent communication skills and client management skills.- Basic design and video understanding to ensure creative output aligns with marketing strategy.- Should have experience of working for Indian based IT company and digitally market/rank it in USA. (ref:updazz.com)

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