Job Description

Join Us as a Google Ads Specialist and Leverage Your Expertise! We are looking for a skilled and results-driven Google Ads Specialist to join our marketing team. The ideal candidate will be responsible for planning, optimizing, implementing, and analyzing paid search engine marketing activities. This role requires a strong understanding of Google Ads, as well as excellent analytical and communication skills.About Us:At Swageazy, we\'re not just another company - we\'re a community of trailblazers, dreamers, and achievers. Swageazy is an all-in-one enterprise gifting platform assisting start-ups & modern workplaces to shop, store and deliver high-quality swag around the globe with click of a button. We are India\'s first platform that automates gifting for employees, customers, and prospects globally. You can put your employee gifting on auto-pilot with us and send gifts that they would love to keep.Our mission is we aim to achieve our vision through our tech-first approach, we have built a platform where you can curate a gift pack of your choice and we\'ll take care of the rest - from design assistance to last-mile delivery across India and International markets.and we\'re committed to creating a workplace where your ideas and aspirations can thrive.Your Role:As our Google Ads Specialist, you won\'t just be filling a role; you\'ll be shaping the future. Your responsibilities will include.Key Responsibilities :- Campaign Management : Create, manage, and optimize Google Ads campaigns (Search, Display, Video, Shopping, and App) to achieve marketing goals.- Keyword Research : Conduct thorough keyword research and selection for campaigns, focusing on strategic and long-tail keywords.- Ad Copy Creation : Write compelling ad copies and test various versions to improve click-through rates (CTR) and conversions.- Bid Management : Implement and manage bidding strategies to maximize ROI while adhering to budget constraints. - Performance Analysis : Monitor and analyze campaign performance metrics, making data-driven decisions to improve performance.- A/B Testing : Design and conduct A/B tests for ads, landing pages, and bid strategies to identify the best-performing elements.- Reporting : Generate detailed performance reports, providing insights and recommendations for improvement.- Budget Management : Allocate and manage budgets across campaigns, ensuring optimal spend and performance.- Competitor Analysis : Perform competitive analysis to identify opportunities and threats.- Collaboration : Work closely with the SEO, content, and design teams to ensure cohesive strategies and messaging.- Stay Updated : Keep up with the latest trends and changes in Google Ads and the broader digital marketing landscape.What We\'re Looking For :- We\'re not just interested in your qualifications - we\'re curious about your passion,skills and potential. The traits and qualities we want to hear from you.-Education : Bachelor\'s degree in Marketing, Business, Communications, or a related field.-Experience : Minimum of 3-5 years of hands-on experience managing Google Ads campaigns.Certifications : Google Ads Certification is required; additional certifications (such as Google Analytics) are a plus.Skills : - Proficiency in Google Ads, Google Analytics, and other relevant tools.- Strong analytical skills and experience with data analysis and reporting.- Excellent written and verbal communication skills.- Ability to work independently and manage multiple projects simultaneously.- Strong attention to detail and organizational skills.- Knowledge of SEO and digital marketing strategies is a plus.Additional Information:This is a full-time position & Onsite based in Gurgaon.Travel may be required occasionally for industry events etc.Why Join Us:- Here, you won\'t just be an employee; you\'ll be part of a family that encourages learning, growth, and innovation. We would like to hear from you if-- You are interested in being a part of a young and fast paced environment; to implement market best practice.- Compensation will be competitive and commensurate with experience.- You are keen to put in place strong processes, and systems, and this is a chance to work in a company which is not burdened by legacy systems.- You realise that you are joining the team at an early stage, and can play a pivotal growth role as the company grows; you are excited to be early at the table.- You care about people and your team members, and you want to influence positive changes at the workplace.- If you are a results-driven marketer with a passion for Google Ads, we encourage you to apply for this position. Join our team and help us elevate our Google Ads efforts and drive business success. (ref:updazz.com)

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