Job Description

COLORS Bangla is Viacom18's flagship Bengali General Entertainment Channel. With the tagline of 'Natun Sopner Rong' (the power of your dreams), COLORS Bangla weaves in the rich Bangla culture in its contemporary content.
Drawing inspiration from everyday stories and the much-vaunted intellect and values that define Bengalis, Colors Bangla epitomizes characters who are inspirational and aspirational but are rooted in Bengal's culture and tradition - a combination of today's emotions and tomorrow's aspirations. An eclectic mix of fiction and non- fiction shows, COLORS Bangla's content offering contains different hues of life - Nayika No.1, Pherari Mon, Ram Krishnaa, Sohag Chand, Tumpa Autowali and Tumii Je Amar Maa.
### What will you do?

• Drive content strategy for the movie channel/OTT, ensuring a diverse mix if genres, formats, and themes that resonate with Bengali audiences.
• Operationalise the acquisition and commissioning of Bengali films and related content.
• Operations, scheduling, and Program Control: Lead scheduling & release of FPC, on air presentation, break strategy & on airtime management.
• Manage channel branding and positioning to achieve audience growth engagement by drawing insights from quantitative & qualitative analysis. Timely identification and interpretations of trends in viewership & insights to improve viewership. Insight support to build & improve new movie acquisitions.
• Execution of promo strategy, prioritizing etc, special packaging and communication requirements - cue and ideas to support Programming/OAP/ Marketing.


### Who should apply?

• Candidates with 8-10 years of relevant experience with a graduation
• Candidate should be an Subject Matter Expert on Bengali Films.
• Individuals with understanding of BARC / GEC

Viacom18 Media Pvt. Ltd. is one of India's fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18's OTT platform, is one of India's leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.
•We are an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status.•