Job Description

Role Summary :

- This role entails managing the P&L and heading all brand management activities and operations for a very exciting launch planned at VLPL. The launch is planned for later this year in a very fierce category in India

- This will be a retail led brand and hence focus will be on building distribution and investing in measures to aid offtake. Post a certain revenue threshold the intent is to invest in mass media and this individual will be responsible for handling that as well

Deliverables :

- Responsible for achieving overall top line & bottom line objectives

- Responsible for all brand activations (offline and online)

- Work closely with several advertising agencies to manage brand marketing campaigns

- POSM management / In store visibility execution

- Planning & execution of Digital Marketing Strategies & Social Media Marketing

- Lead brand collaboration and partnership opportunities

- Monitor market and consumer trends and stay up to date with market trends.

- Forecasting and working with relevant team members to ensure month on month stock availability

- Working with the relevant sales / channel team to ensure revenue growth across general trade and ecommerce

Educational Qualifications : MBA in Marketing from a Tier 1or Tier2 Institute

Experience Required :

- Must have experience of minimum 4-5 years of FMCG, Personal care industry

- Similar experience in Brand Marketing with at least 2 years in managing P&L responsibility from skin care or color cosmetics background

- Strong conceptual knowledge of FMCG best practices

- Proficient in Microsoft Excel, Analytical skills and stake holder management

IIM Jobs