Job Description

Company Description

Digitas India is a connected marketing agency (part of Publicis Groupe) spanning across verticals - Data, Strategy, Creative, Media & Technology. We have offices in Delhi, Ahmedabad, Bengaluru & Mumbai.



Job Summary:
We are looking for a creative and strategic Planner to join our advertising agency. As a Planner, you will play a key role in brand building, developing creative strategies, and providing insights to drive the agency\'s success. You will be responsible for conducting primary and secondary research, analyzing consumer behavior, and identifying key insights to develop effective marketing campaigns. You will work closely with clients to understand their business goals and develop strategic plans that align with their objectives.
Key Responsibilities:

• Conducting primary and secondary research to gain insights into consumer behavior, media consumption habits, and market trends
• Identifying and mapping out consumer, culture, category, brand, competition, and adjacent categories to develop effective marketing strategies
• Mining insights from research to develop communication plans that effectively reach target audiences
• Partnering with clients to understand their business goals and develop strategic plans that align with their objectives
• Writing award entries and case studies to showcase the agency\'s success
• Understanding digital cohorts and developing message map plans to effectively reach target audiences
• Staying up-to-date with industry trends and sharing insights with the team
• Being the agency\'s ears to the ground, keeping a pulse on culture and consumer behavior to inform creative strategies

Qualifications

Strong analytical skills, with the ability to conduct primary and secondary research

• Experience in insight mining and mapping out consumer behavior and market trends
• Understanding of media consumption habits and trends
• Excellent communication skills, with the ability to develop effective communication plans
• Strong project management skills, with the ability to manage multiple projects simultaneously
• Experience writing award entries and case studies
• Ability to work collaboratively with cross-functional teams and clients
• Passion for staying up-to-date with industry trends and sharing insights with the team.

We are looking for someone who is passionate about storytelling, culture, and consumer behavior, and can apply these insights to develop creative and effective marketing strategies. If you are a strategic thinker who is results-driven and can work collaboratively with clients and cross-functional teams, we would love to hear from you.

Additional Information

Publicis Groupe Commitment to Diversity & Equity Policy:

Publicis Groupe is deeply committed to diversity and inclusion in spirit and in action at every level of the organization. It reflects our core values and embodies our purpose of building a great company enabling human potential. We have a deep-rooted appreciation for how diversity of thought drives innovation, and we ground that value in a culture of collaboration and connected thinking.

• Diversity & inclusion are business imperatives on which Publicis Groupe will not negotiate. While fostering a work environment that is inclusive of all talent is a collective responsibility, it is leadership\'s job to nurture the career aspirations and goals of all our talent. Promoting gender equality starts at the top and the Groupe will not tolerate anyone speaking for our organization who does not value the importance of inclusion. Publicis Groupe works very hard to champion diversity and will continue to insist that each agency\'s leadership be champions of both diversity and inclusion.
• Our Core values \xe2\x80\x9c VIVA LA DIFFERENC\'E is based on the very aspect of celebrating differences
• Our strategy focuses on bringing together teams with diverse perspectives, disciplines, and experiences, because diversity of thought best serves our clients and their customers who they aspire to impact

Equal Employment Commitment: * We provide equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not unfairly discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability or any other category protected by applicable law.

• When recruiting, developing and promoting our employees, our decisions will be based solely on performance, merit, competence and potential.
• We shall have fair, transparent and clear employee policies which promote diversity and equality, in accordance with applicable law and other provisions of this Code. These policies shall provide for clear terms of employment, training, development and performance management.

Publicis Groupe