Job Description

What are we looking for Title: Planner Reporting to: Chief Of Staff Company: Kulfi Collective Location: Mumbai Apply here: https://jobs.polymer.co/kulficollective/28471 About Kulfi Collective Kulfi Collective is a modern media network that functions at the intersection of content, community and culture. Kulfi brings together talent, tech and data to create and distribute muti-format, multi-platform content for GenY and GenZ audiences in India and across the world. Kulfi operates through three verticals - Supari Studios (brand solutions), Post Office (immersive & digital experiences) and Keeda Media (original IPs). Over the last ten years, Kulfi has produced more than 10,000 minutes of content that has been viewed over two billion times online for some of the most ambitious brands and platforms in the world such as Red Bull, Google, Audible, Netflix, Tinder, Spotify and Flipkart among others. About the role At Kulfi Collective, we are on a mission to make the world (wide web) a brighter place, one incredible story at a time.. We are looking for a Planner who shares our passion for shaping culture by combining talent, tech and data and building a strong company image globally for Kulfi\'s 3 core verticals (Supari Studios, Post Office and Keeda Media). The Planner should have a deep understanding of consumer behaviour, cultural trends, and the ability to translate data into actionable strategies. They will play a vital role in designing digital solutions for our clients and presenting these solutions with a creative and strategic mindset. A day in the life of Planner: - Understand clients\' business and communication objectives and design digital solutions supported by data and analytics. - Present digital solutions to clients, collaborating with creative, tech, and business teams within your department. - Work on both pitch and planning projects for existing brands. - Identify and analyse consumer trends and insights through primary research and data analysis. - Collaborate with creative and technology teams to develop creative interventions and strategic frameworks. - Use data-driven insights to set KPIs and measure campaign effectiveness. - Stay updated on the evolving digital media landscape and provide strategic inputs to address brand and marketing challenges. - Build strong collaborative relationships with clients and internal teams to ensure brand strategic alignment. - Variablizing strategy talent(building an external team) and building frameworks for different projects as and when required - Stay up-to-date with industry trends, emerging technologies, and best practices in social media, media analytics, and platform strategy. - Foster a growth mindset and culture in line with the company\'s values What does success look like - Business KPIs Grow Mega accounts to 2m and support the account management/ Brand Partnerships team in acquiring new accounts Conversion Rate Optimization: Impact on increasing conversion rates through data & consumer insights-backed strategies. Variabilizing strategy resources for projects/pitches efficiently to scale output Building platform specific cohorts Cultural relevance - Culture reports, Workshops (To infuse clients and Kulfi with latest trends / updates in the industry) Qualities and skill sets we would like for you to showcase - 3-5 years of work experience in an creative agency doing culturally relevant brand campaigns - Strong curiosity and a passion for understanding consumer behaviour and cultural trends. - Ability to conduct primary research and analyse data to uncover consumer insights. - Excellent problem-solving and communication skills. - Basic understanding of social media analytics, website analytics (Google Analytics), and other digital metrics. - Proactive approach to staying updated on the digital media landscape. - Ability to work collaboratively in a fast-paced environment and manage multiple tasks simultaneously.

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