Job Summary The Strategic Marketing Program Manager will be responsible for managing and driving excellence for both the internal and external marketing projects of Emerson\xe2\x80\x99s Isolation Valves business unit. This role will collaborate with sales & marketing colleagues, business leaders, product management, SMEs and operations teams across Emerson\xe2\x80\x99s global matrix organization. Strong project managements skills are essential to engage these teams to deliver projects that enhance the customer experience of Emerson\xe2\x80\x99s customers, partners and employees. In this Role, Your Responsibilities Will Be:
Marketing Program Management
Owns the business unit\xe2\x80\x99s global sales portal, collaborating with product and sales teams to ensure a complete, current, and readily accessible catalog of sales tools.
Develops functionality for the business unit\xe2\x80\x99s online properties that deliver a best-in-class user experience for Emerson\xe2\x80\x99s customers, partners, and employees.
Owns the user experience to proactively drive improvements, solicit and action user feedback, and ensure seamless access and navigation.
Coordinates with product, sales, and web teams to plan and execute the business unit\xe2\x80\x99s search engine optimization program, manage projects with MyEmerson, Emerson.com and other DCX and Marcom initiatives within the BU.
Manages the programmatic improvement of the business unit\xe2\x80\x99s website presence including the content, connectivity, and findability of product, application, and industry pages.
Owns the sales-marketing connection to qualify, action and quantify the valve of marketing generated leads to evaluate and report on the ROI of marketing programs.
Define and deliver programs that engage and grow the customer base, ensuring that marketing efforts resonate with the target audience.
Utilize modern marketing technologies and marketing platforms to streamline processes and enhance campaign effectiveness.
25%
Program Reporting
Develop and report on the status of marketing programs, including updates, risks, schedules, ROI, and priorities.
Develop and report consolidated financial data for GHG emissions, product program exhibits, and NPD program exhibits by collecting and aggregating information from various SBUs.
Work with Product Material Compliance team and aggregate actions for following up with SBU engineering and product teams.
5%
New product development Adoption
Drive adoption of the NPD process further into the product programs through maintaining a Gate schedule for upcoming programs, preserving Gate summaries for later reference, and working with program teams to support their process needs.
Provide regular updates on status of various NPD projects
5%
Project Management
Scope and Requirements Gathering: Leads scope reviews to understand the real need for the marketing project, using technical and business knowledge to assess value, impact, and complexity. Gathers, analyzes, and clarifies customer requirements, working with technical teams to gauge complexity. Standardize requirements gathering and deliverables matrix based on the type of the program.
Stakeholder Management : Acts as a liaison, managing relationships with internal stakeholders and external partners to ensure smooth execution of marketing programs. Communicates decisions, priorities, changes, and negotiates solutions, schedule, and secures buy-in and commitment to deliverables.
Project Planning and Leadership : Creates an overall plan for the project, leads planning sessions, and facilitates the prioritization of business-critical requirements. Plans resource requirements to meet the budget provided by the project sponsor.
Scope, Priority and Risk Management: Decides on handling scope creeps, analyzes risks, and priorities and mitigates project circumstances based on impact assessments. Ensures all Marketing programs are linked to strategic initiatives and campaigns for accurate ROI tracking.
Project Closeout and monitoring Activities : Performs project closeout and monitoring activities, including documenting lessons learned and highlighting key successes and challenges and tracking ROI. Facilitates marketing review meetings to ensure continuous improvement. 25%
Business Strategy and Execution
Supports strategic marketing initiatives, programs and projects (Isolation Valves) on execution and implementation.
Develops program objectives and utilize tracking mechanisms to ensure the results of work are measurable.
Develops and implements complex scenario analysis, change management and planning of contingencies (business continuity).
Manages multifunctional teams to ensure that project objectives are met.
Joins and contributes in strategic planning activities of the marketing team and ensures alignment of team action plans and initiatives with Final Control marketing strategic vision, objectives, and strategies.
Implements and monitors action plans and initiatives and drives compliance to identified/agreed measures and targets.
Participate in functional reviews and priority planning.
Supports overall business direction and long-term strategy.
Participates in goals-roll down processes; proposes activities and sets quarterly and yearly directions for the teams.
Participates in sustaining and growing business partnerships with Isolation Valves
20%
Communication
Understands and seeks critical information and data needed by the team.
Conducts regular meetings to communicate study/project findings and milestones with the stakeholders, Business Units and vendors.
Uses effective communication tools like flow charts, process flows, diagrams, etc. to effectively communicate products, processes, business and team performance, and others.
20%
Total: 100%
Who You Are: You are a highly organized individual with strong project management skills. You use this experience and passion for marketing to collaborate with cross-functional global teams in the pursuit of best-in-class digital user experiences. Your effective communication abilities clear expectations and turning points for partners to drive on-time project delivery with a demonstrated return on investment.
For This Role, You Will Need:
Education and Professional Qualifications:
Bachelor\xe2\x80\x99s degree in engineering, marketing, business, or a related field.
Requirements and Attributes:
To Succeed in this role, you will need the following traits.
Communication Skills: Strong verbal and written communication skills are crucial for conveying clear information, actively listening, and ensuring all stakeholders are aligned. Depending on the type of communication, you will have to use different channels and formats, such as emails, meetings, newsletters, webinars, or videos, to reach your audience and reinforce your message.
Leadership and Teamwork: Inspire and guide teams, fostering a collaborative environment to achieve project goals and deliver successful marketing programs.
Analytical and Strategic Thinking: Evaluate market data, measure campaign performance, and make data-driven decisions to optimize marketing strategies.
Adaptability and Problem-Solving: Adapt to changing conditions, new technologies, and evolving market trends, and are adept at identifying issues, analyzing them, and developing effective solutions.
Strategic Thinking: Tie project tasks back to key business outcomes and think strategically about the long-term impact of marketing initiatives is crucial for success.
Problem-Solving: Marketing program managers must be adept at identifying issues, analyzing them, and developing effective solutions. This includes handling unexpected challenges and mitigating risks. Creativity and Innovation: Generate imaginative ideas for campaigns and problem-solving, essential for designing engaging content and innovative marketing strategies.
Job Related Experience:
Minimum of 7 years of project management experience, preferably in an industrial or technology sector.
Proven experience in effectively collaborating with cross-functional teams to plan and execute strategic programs.
Strong analytical and data-driven mindset, with the ability to manipulate data, derive insights and take actions that deliver measurable results.
Excellent written and verbal communication skills to navigate and interact with stakeholders at all levels in a complex, global, matrix organization.
Demonstrated ability to work in a matrix environment within a complex global organization.
Demonstrated ability to influence experienced leaders in many different functions.
Demonstrated ability to successfully deliver projects with multiple stakeholders.
Strong communication and presentation skills Successful track record
Addition Information:
Shift Duty \xc3\xbc Outside Work Overseas Travel
Preferred Qualifications that Set You Apart:
Familiarity with valve technology and process end markets
Highly proficient in Microsoft applications, particularly PowerPoint, Excel & Power Automate
Familiarity with Oracle applications, particularly OCM, Eloqua, CRM Cloud
Familiarity with SEO applications, particularly Google AdWords and Conductor
Familiarity with analytics applications, particularly Google Analytics and Power BI
Experience in working as part of a global team in a highly matrixed organization.
Marketing experience is preferred.
Our Offer To You: By joining Emerson, you will be given the opportunity to make a difference through the work you do. Emerson\'s compensation and benefits programs are designed to be competitive within the industry and local labor markets. We also offer a comprehensive medical and insurance coverage to meet the needs of our employees. We are committed to creating a global workplace that supports diversity, equity and embraces inclusion. We welcome foreign nationals to join us through our Work Authorization Sponsorship. We attract, develop, and retain exceptional people in an inclusive environment, where all employees can reach their greatest potential. We are dedicated to the ongoing development of our employees because we know that it is critical to our success as a global company. We have established our Remote Work Policy for eligible roles to promote Work-Life Balance through a hybrid work set up where our team members can take advantage of working both from home and at the office. Safety is paramount to us, and we are relentless in our pursuit to provide a Safe Working Environment across our global network and facilities. Through our benefits, development opportunities, and an inclusive and safe work environment, we aim to create an organization our people are proud to represent. Our Commitment to Diversity, Equity & Inclusion At Emerson, we are committed to fostering a culture where every employee is valued and respected for their unique experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that inspires innovation and brings the best solutions to our customers. This philosophy is fundamental to living our company\xe2\x80\x99s values and our responsibility to leave the world in a better place. Learn more about our Culture & Values and about Diversity, Equity & Inclusion at Emerson. If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: idisability.administrator@emerson.com .
WHY EMERSON Our Commitment to Our People At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration. We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world\xe2\x80\x99s most complex problems \xe2\x80\x94 for our customers, our communities, and the planet. You\xe2\x80\x99ll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor. At Emerson, you\xe2\x80\x99ll see firsthand that our people are at the center of everything we do. So, let\xe2\x80\x99s go. Let\xe2\x80\x99s think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let\xe2\x80\x99s go, together. Accessibility Assistance or Accommodation If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: idisability.administrator@emerson.com . ABOUT EMERSON Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability. With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety. We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you\xe2\x80\x99re an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you\xe2\x80\x99ll find your chance to make a difference with Emerson. Join our team \xe2\x80\x93 let\xe2\x80\x99s go! No calls or agencies please.
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