Job Description

This role will be responsible for developing and executing the marketing strategy to create brand awareness, drive growth, maintain the company\'s market leadership and create consumer pull in new categories. This role requires a blend of strategic thinking, creativity, and leadership to navigate the landscape and connect with the target audience

• Strategic Leadership - Revisit brand architecture and define positioning for existing brands. Develop and execute a marketing strategy aligned with company goals through market analysis and strategic brand management.
• Brand Development - Drive brand identity evolution for a consistent presence across all touchpoints. Use consumer insights to build authentic connections that foster loyalty and advocacy.
• Digital Marketing - Lead digital marketing initiatives, including social media, e-commerce strategies, and online advertising. Manage PR efforts to highlight innovative products and social contributions.
• Product Marketing - Collaborate with product development to ensure successful launches and create compelling campaigns that drive consumer interest.
• Market Research - Conduct market research to gain insights into trends, consumer behaviors, and competition.
• Team Leadership - Inspire and mentor the marketing team, fostering creativity and accountability to achieve impactful results.
• Stakeholder Management - Coordinate with internal teams and external partners to align brand messaging and execute campaigns effectively.
• Performance Measurement - Utilize a data-driven approach to analyze marketing performance metrics, optimizing strategies and managing budgets for maximum ROI.

Opportunity for Impactful Leadership In a strategic marketing role|Collaborative Environment

• Strategic Innovator: Thinks creatively about emerging trends and can transform ideas into actionable plans.
• Project Management: Drives projects from development to completion, meeting tight deadlines and managing multiple priorities with attention to detail.
• Collaborative Counselor: Works effectively with executives, demonstrating strong business acumen and judgment in leading strategic marketing initiatives.
• Problem Solver: Proactive and collaborative, with excellent communication skills.
• Brand Builder: Proven success in developing a strong brand identity and market presence.
• Leader: High-energy, committed to tackling complex challenges in a fast-paced environment.
• Team Motivator: Skilled in leading and inspiring high-performance teams.
• Analytical Thinker: Strong organizational skills with a reputation for integrity and foresight in anticipating market trends.

Since 1980, the company is one of the leading manufacturers of Performance Surfactants and Specialty Care Products, with over 210 product grades catering to a wide base of customers, globally in the Home and Personal Care (HPC) segments. Rooted in the ethos of sustainable growth and driven by innovation, they are committed to fostering new energy in the HPC ingredients space by challenging existing assumptions.Opportunity to shape strategic marketing initiatives, lead a talented team, and drive brand growth in a collaborative environment. Access to professional development, competitive compensation, and involvement in innovative projects that align with sustainability goals.

Michael Page