Job Description

Strategic alliances and Events Partnership Manager for Mall in Bangalore

Candidate is responsible to support of the Marketing Department in all aspects of its operation. The candidate on role will requires planning and execution of special events, public relations efforts, merchant communication and relations, community relations and advertising and collateral production and sponsorship programs. The candidate will be responsible to ensure appropriate representation of The Mall. The candidate in charged to ensure that the programs, events and activities are in line with the Marketing Plan goals and strategies as well as Company standards.

Job requirement-

1. Has a relevant experience in Marketing/ Mall Positioning Revenue Generation

from partnering in with brands, event organizers, Schools, Colleges for hosting

events in the mall

a. Excellent communication and presentation skills

b. Have good network with Media agencies, Event organizers, Brands

c. Should be independent to take decisions on marketing strategies and at the

same time a team player

2. Minimum work Experience of 7 years

3. Residing in Bengaluru

4. Is a Go getter and has strong relationship with Brands and Ad agencies

5. Should be an MBA or a post graduate

Key Roles and Responsibilities

Planning and positioning revenues through SOH

Increase footfall in the mall and enhance sales revenue for tenants

Communicate with inhouse brands for creating a revenue channel for the mall by enabling brand tie ups and barters

Concept, planning and implementation of all event initiatives. (Mall sponsored

community events, merchandising events, fundraising events, third party / partner

events and retailer based events)

Establish special event budget and manage event costs.

Prepare event notifications outlining responsibilities to ensure event needs are

communicated to department heads and teams.

Document each event and create event recaps that include: photos, return on

investment, retailer / partner results, press clippings, as well as event summary.

support agencies in promotional materials and collateral to support events.

Tie up with event organizers for organizing event at the mall and enhance footfall of

the mall

Set annual and quarterly goals for Social Media platforms.

Work with digital marketing coordinator to set social promotional calendar.

Establish social media strategy.

Oversee social media voice to maintain brand consistency.

Direct 3rd party writers and bloggers.

Provide direction and oversight of social media program.

Coordinate merchant participation for print and broadcast PR purposes.

Organize and calculate Mall press clippings.

Job Type: Full-time

Pay: ?600,000.00 - ?690,000.00 per year

Benefits:

• Provident Fund

Schedule:

• Day shift

Experience:

• total work: 7 years (Preferred)

Work Location: In person

Expected Start Date: 20/07/2024