Job Description

Who Are We?STAGE is the world\'s first dialect-based streaming platform. We are currently operating in two dialects Haryanvi and Rajasthani with a plan to launch twenty more dialects by the end of 2025.Backed by VCs like Blume Ventures and Better Capital, STAGE was featured on India\'s version of Shark Tank on Sony TV India.Dialects in India change every 8 km or so. We at STAGE make content for aspiring Bharat (another name for India). Any format does not bind us. You\'d get everything from films to series, and from short films to documentaries in your own dialect.Check us out on :https://www.stage.inJob Summary :As a Retention Marketing Executive within our OTT platform, you\'ll be responsible for owning and executing marketing campaigns across various channels to drive re-engagement, activation, and renewal. You\'ll collaborate closely with cross-functional teams, utilize data analysis for informed decision-making, and maintain a focus on achieving daily key results.What would you do?Channel Ownership :- Manage all marketing channels including push notifications, WhatsApp, SMS, RCS, email, etc. - Develop and execute strategies tailored to each channel to maximize user engagement and retention.Campaign Management :- Conceptualize, plan, and execute campaigns with a focus on re-engagement, activation, and renewal.- Ensure campaigns are delivered effectively across all channels, optimizing for performance and user experience.Data Analysis :- Utilize data analytics tools to derive insights and optimize campaign performance.- Monitor key metrics to assess campaign effectiveness and iterate on strategies accordingly.Cross-functional Collaboration :- Collaborate with design, tech, and product teams to ensure seamless execution of campaigns.- Coordinate closely with internal stakeholders to align marketing efforts with overall business objectives.Project Management :- Manage end-to-end execution of marketing campaigns, from planning to implementation and analysis.- Prioritize tasks effectively, ensuring timely delivery of projects while maintaining quality standards.Platform Expertise :- Leverage expertise in Omnichannel platforms such as CleverTap, Gupshup, etc., to optimize campaign delivery and targeting.- Stay updated on industry trends and best practices to drive continuous improvement in retention marketing strategies.You should apply if you have :- Bachelor\'s degree in Marketing, Business Administration, or related field.- Proven experience in marketing, with a focus on retention or CRM preferred.- Hands on experience with Omnichannel marketing platforms such as CleverTap, Moengage, etc.- Strong analytical skills with the ability to interpret data and draw actionable insights.- Excellent project management skills with a track record of managing multiple tasks/projects - simultaneously.- Creative thinker with a strategic mindset and a passion for driving results.- Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities. (ref:updazz.com)

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