Job Description

Job Title: Senior Social Media and Influencer Marketer

Company: Dizitaladda

Location: GK 2, near Savitri Cinema

About Us: Dizitaladda is a leading digital marketing agency known for pioneering strategies that drive growth and engagement for businesses and educational institutes.

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We are seeking a seasoned professional to join our team as a Senior Social Media and Influencer Marketer. This role requires expertise in leveraging social media platforms to drive conversions and enhance brand presence, along with a strong capability in building strategic partnerships with influencers. If you excel in creating impactful social media campaigns, engaging with diverse audiences, and forging effective influencer collaborations, we invite you to apply.

Responsibilities:

• Develop and execute comprehensive social media strategies across platforms (Instagram, Facebook, Twitter, LinkedIn, etc.) to increase brand awareness and engagement.
• Manage and optimize paid social media campaigns to generate leads and conversions using platforms such as Facebook Ads Manager, Instagram Ads, etc.
• Create compelling content (text, image, video) for social media posts, ensuring alignment with brand voice and objectives.
• Identify, negotiate with, and manage relationships with influencers and content creators to execute campaigns that align with Dizitaladda's goals and audience.
• Monitor social media channels for trends, insights, and competitor activity to capitalize on opportunities and mitigate risks.
• Utilize analytics tools to track, measure, and report on social media performance metrics, providing actionable insights and recommendations.
• Respond promptly to customer inquiries and comments across social media platforms, maintaining a positive brand image and fostering community engagement.
• Manage and optimize Dizitaladda's Instagram presence to enhance its value proposition and increase engagement, particularly targeting prospective students.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field; advanced degree preferred.
• X+ years of proven experience in social media marketing with expertise in influencer marketing and managing social media channels for business growth.
• Strong understanding of social media analytics and performance tracking tools (e.g., Facebook Insights, Google Analytics) to optimize campaign effectiveness.
• Demonstrated success in negotiating and managing influencer partnerships, driving results through collaborative campaigns.
• Creative mindset with a passion for creating engaging content and campaigns that resonate with target audiences.
• Excellent communication skills, both written and verbal, with the ability to craft compelling messaging and interact effectively with diverse audiences.
• Experience in educational or service-oriented industries is advantageous.

Benefits:

• Competitive salary package commensurate with experience and industry standards.
• Comprehensive health insurance and benefits package.
• Opportunities for professional growth and career development in a dynamic and supportive work environment.

Application Process: Interested candidates are invited to submit a detailed resume and cover letter highlighting their qualifications, relevant experience, and how they meet the requirements outlined in this job description to [email address]. Please include examples of successful social media campaigns or influencer partnerships you have led.

Join Dizitaladda and lead our social media and influencer marketing efforts to new heights, contributing to our mission of driving impactful results for our clients.

Job Types: Full-time, Permanent

Pay: ?20,051.26 - ?50,000.00 per month

Schedule:

• Day shift
• Morning shift

Experience:

• total work: 1 year (Required)
• Management: 1 year (Preferred)

Work Location: In person