Job Description

Sr. Professional, Social MarketingGeneral InformationReq #WD00067675Career area:MarketingCountry/Region:IndiaState:KarnatakaCity:BANGALOREDate:Wednesday, August 7, 2024Working time:Full-timeAdditional Locations:

• India - Karn\xc4\x81taka - Bangalore

Why Work at LenovoWe are Lenovo. We do what we say. We own what we do. We WOW our customers.Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world\'s largest PC company by further expanding into growth areas that fuel the advancement of \'New IT\' technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.This transformation together with Lenovo\'s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit , and read about the latest news via our .Description and RequirementsAs the Global Head of Social and Community Marketing for Legion Gaming, you are the maestro behind the curtain, orchestrating a symphony of social media and community engagement that sets the gaming world on fire. Your mission: build a powerhouse brand presence, foster die-hard loyalty, and create a buzzing community. You\'ll mastermind global campaigns, ignite partnerships with influencers, and lead a team of social media wizards. This role isn\'t for the faint-hearted-it\'s for the trailblazers ready to dominate TikTok, Instagram, Twitch, YouTube, and beyond.:Focus Areas:Strategic Planning and Execution:

• Craft and execute a killer global social media and community strategy that screams Legion Gaming.
• Roll out campaigns that captivate diverse gaming audiences, drive engagement, and grow our fanbase.

Community Building and Management:

• Be the heartbeat of the gaming community, forging and nurturing relationships with influencers, content creators, and die-hard fans.
• Design and run community programs that inspire participation, engagement, and unwavering loyalty.

Content Development and Distribution:

• Spearhead the creation of epic, share-worthy content across TikTok, Instagram, Twitch, YouTube, and more.
• Tailor content to each platform and audience, maximizing reach and making waves.

Brand Advocacy and Influencer Partnerships:

• Scout and collaborate with top-tier influencers and brand advocates to amplify Legion Gaming\'s presence and street cred.
• Drive influencer marketing campaigns that skyrocket brand awareness and bring in legions of new fans.

Performance Analytics and Reporting:

• Track, analyze, and report on the success of social media and community initiatives. Use data to level up our strategy.
• Turn insights into action, continuously optimizing and innovating our marketing efforts.

Cross-functional Collaboration:

• Team up with product marketing, PR, creative, and customer support to ensure our social and community efforts are in perfect harmony.
• Work with regional marketing teams to tweak global strategies for local markets, making sure they hit the mark.

Crisis Management and Communication:

• Develop and deploy crisis communication plans to tackle any issues that pop up on social media or within the community.
• Be the voice of the brand in sticky situations, ensuring timely and on-point responses.

Team Leadership and Development:

• Lead, inspire, and develop a squad of top-notch social media and community managers. Create a culture of collaboration and innovation.
• Provide continuous training and growth opportunities to keep the team ahead of the curve.

Global Partnerships:

• Forge and manage strategic partnerships with AAA game titles, esports teams/titles, silicon and OS alliance partners, and more.
• Leverage these partnerships to boost Legion\'s brand visibility and create killer co-marketing opportunities.

Support New Product Launches:

• Partner with product marketing and development teams to create buzzworthy social media and community engagement plans for new product launches.
• Ensure launch campaigns are coordinated, generate hype, and drive adoption among target audiences.

By mastering these key areas, you will be the driving force behind Legion\'s global equity, transforming community engagement and establishing the brand as a preferred partner in the gaming world.Experience8+ years of experience in an agency/brand.Additional Locations:

• India - Karn\xc4\x81taka - Bangalore

• India

• India - Karn\xc4\x81taka

• India - Karn\xc4\x81taka - Bangalore

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