Job Description

Sr. Product Marketing Manager, DaaS - SSGGeneral InformationReq #WD00065954Career area:MarketingCountry/Region:IndiaState:KarnatakaCity:BANGALOREDate:Friday, May 24, 2024Working time:Full-timeAdditional Locations:

• India - Karn\xc4\x81taka - Bangalore

• India - Karn\xc4\x81taka - BANGALORE

Why Work at LenovoWe are Lenovo. We do what we say. We own what we do. We WOW our customers.Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world\'s largest PC company by further expanding into growth areas that fuel the advancement of \'New IT\' technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.This transformation together with Lenovo\'s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit , and read about the latest news via our .Description and Requirements

• Primary Responsibilities

-Develop offering marketing strategy and plans for the TruScale Device as a Service (DaaS) portfolio-Drive product positioning strategy for new and existing solutions, services, and capabilities-Develop and evolve compelling narratives and value propositions-Global introduction and rollout of offerings (launch and eventual withdrawal)-Partner with product development / management on roadmap execution-Understand DaaS market trends, customer requirements, usage, and buying behavior, as well as the competitive landscape - be the voice of the customer and the market-Create and maintain sales content, web, assets, materials, and other deliverables-Execute targeted revenue-driving programs, campaigns, and marketing activities-Create and manage a Marketing budget and agencies-Educate sales teams and business partner community about portfolio offerings-Drive evangelization and amplify thought leadership

• Key deliverables

-Comprehensive Offering Marketing and enablement plans-Compelling value props, bold statements, and messaging differentiation (focused on business outcomes)-Launch and offering introduction-Ongoing offering marketing management-Track, measure, and report on marketing activities and programs (ROI)

• Position Requirements

-10+ of direct Product Marketing / Marketing experience for a range of Digital Workplace Solutions; experience with technology services, as-a-Service business models, or solutions to b2b customers is highly desirable-8+ years cross-functional team management (project management is a plus)-Proven experience launching new offerings and managing through the lifecycle-Entrepreneurial mindset with the ability to navigate ambiguity and thrive in challenging situations-Strong presentation and storytelling skills, and a strong public speaker-Strong writing, content development and editing skills with the ability to communicate simply and authentically-Degree level qualification in marketing, business studies or equivalentAdditional Locations:

• India - Karn\xc4\x81taka - Bangalore

• India - Karn\xc4\x81taka - BANGALORE

• India

• India - Karn\xc4\x81taka

• India - Karn\xc4\x81taka - Bangalore , * India - Karn\xc4\x81taka - BANGALORE

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