Sr. Marketing Executive (fmcg)
Year Bengaluru, Karnataka, India
Job Description
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Position : Senior. Marketing Executive \xe2\x80\x93 FMCG Job Location : Chennai Experience : 4 years in Marketing of FMCG products in GT and Modern Trade Qualification : Graduate orMBA We are looking for a Marketing Executive for Bangalore; it is not a digital marketing profile. Mandatory Skill:
- Proficient in Marketing and Promotions of FMCG of reputed brands.
- Good marketing, branding and relationship building skills.
- Excellent Negotiating Skills.
- Plan Marketing and Promotional activities of FMCG products.
- Plan marketing budgets and yearly calendar
- Managing, analyzing and reporting on market data, establishing requirements and formulating activities.
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
- Plan a Consumer Engagement Strategy for Retail outlets, MT and Franchise store.
- Plan for product launches at Retail outlets, MT and Franchise store, plan BTL activity for the same.
- Plan for product specific promotional activities \xe2\x80\x93 campaigns ,Cross promotions, seasonal product promotions at retail outlets
- Will represent the company and work with Branding Strategy Consultants, Brand Development, Creative Agencies, Retail Marketing and Merchandising Agencies.
- Build brand awareness by participation in local exhibitions and events, press, cable TV, newspapers and other outdoor media such as hoardings, bus/Auto, bus/train stations etc
- Proficient in product positioning, market segmentation and, new markets penetration.
- Create market share by developing marketing plans and programs for specific products. Achieve and track product growth.
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Monitor market trends, research consumer markets and competitors\xe2\x80\x99 activities to identify opportunities and key issues.
- Monitor product distribution, availability and consumer reactions.
- Analyze and monitor competitor and consumer activity to identify opportunities for growth.
- Understand Market demands and suggest product mix.
- Work closely with sales team for execution and tracking
- Be in the market for effective plan implementation to drive growth
- Food provided
- Health insurance
- Paid time off
- Provident Fund
- Day shift
- Bachelor\'s (Preferred)
- Marketing Executive: 3 years (Required)
- ATL, BTL activity: 3 years (Required)
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Job Detail
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Job IdJD3259201
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationBengaluru, Karnataka, India
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EducationNot mentioned
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ExperienceYear