Job Description

Experience -Digital marketing specialist with 7-8 years of experience in managing both B2B and B2C brands with experience in Website creation, paid media and social media marketingKPIs -

• Be the website lead from Marketing team and manage the home page + all marketing led content for the web and blog
• Plan and monitor SEO for the new website
• Become the performance marketing campaign lead

Responsibilities

• Optimize website content and structure to improve search engine rankings. This involves keyword research, on-page optimization, link building, and monitoring search engine algorithm changes.
• Creating and maintaining a website from scratch - Working extensively with multiple agencies to ensure Web content, SEO and content of the website is updated
• Crafting effective email campaigns to help nurture leads and maintain customer relationships.

• Design email templates, create compelling content, segment email lists, and track campaign performance.

QualificationsHas 8-10 years of experience in managing digital, social and paid media initiatives for large brandsMasters from a reputed institute

Schneider Electric