Job Description

About Us: As a Fortune 50 company with more than 350,000 team members worldwide, Target is an iconic brand and one of America\'s leading retailers. Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It\'s how we care, grow, and win together. Fueling the continued success of one of the world\'s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. We are a creative unit dedicated to bringing one of the world\'s most beloved and recognizable brands to life. Whether through design, marketing or brand work, we are the driving force behind delivering Target\'s dynamic, inventive and unmistakable storytelling to its massive global audience. Our mission is to inspire a sense of joy, wonder and excitement, and to take our guests-and ourselves-somewhere new. Never resting on past wins or settling for anything less than extraordinary, our origin story built us to thrive in the competitive and changing retail marketplace. We tell a compelling and cohesive brand story, maximizing our messages across multiple platforms-whether via a digital art gallery or a new $1 billion children\'s clothing brand. Operating as one fully integrated team in both Bengaluru and the U.S., we comprise of the best and brightest talent to execute market-leading creative strategy, design, writing, video production, operations, digital, UX, social media and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together, we tackle every creative challenge with our amplified strengths, ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite, year after year As a Senior Manager, Copywriting , you will Leverage your deep digital and ecommerce expertise to be a driving force in Target Creative Bengaluru by leading a team of Digital Copywriters who support Roundel, Target\'s Retail Media Business. Create breakthrough marketing and digital experiences for our brands and categories. Strategically drive workstreams forward to meet business needs in collaboration with cross functional teams both in India & the US. Develop a deeper understanding of Enterprise Strategy and create solutions that drive impact as well as meet the needs of our guests. Articulate Target\'s brand to infuse the work with an unmistakable Target approach and will be responsible for building and further defining Target\'s voice across all digital and ecommerce channels, acting as a consultant in the shaping and sharing of style guides and best practices. Be the digital point person for copy on high-profile and/or business critical projects, leading within ambiguity and clarifying copy points of view. You\'ll coach and evaluate work through the lens of creative, but also guest journey and marketing goals. Build and maintain partnerships across Marketing, Roundel, Digital and Site Merchandising. You will work to evolve how we create work, approaching content creation in new, faster, and more efficient ways. Establish strategies for achieving individual and team goals that align to the broader Target Creative vision and drive successful outcomes. Critical to this role is having a deep expertise and application of advertising, e-commerce and digital-specific best practices and tools, staying current with retail & digital media trends and experiences and being a passionate advocate for great copy and creative. We\'ll support you along the way with personal and career development, to help you grow as a strong Senior Manager, Copywriting. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs. About You: Four-year degree or equivalent work experience 12+ years of copywriting experience across a wide range of digital channels, advertising and ecommerce Deep expertise creating within all digital channels, especially ecommerce, retail media, push, email and digital innovation Expertise within digital-specific tools and technology and ability to learn, apply and iterate within the tools required Ability to guide and coach digital and ecommerce writing and creative at a high-level and apply a critical eye to creative work Refined presentation and negotiation skills, and the ability to align partners in high stakes moments Demonstrated ability to successfully lead and develop people, including providing meaningful feedback and managing performance Ability to lead a team through challenging and ambiguous moments, with strong leadership qualities including management and interpersonal skills Proactive at seeking solutions to improve processes and elevate the work Strong creative portfolio demonstrating breadth of creative capabilities, with a focus on ecommerce copywriting, digital creative and innovation About You: Four-year degree or equivalent work experience 12+ years of copywriting experience across a wide range of digital channels, advertising and ecommerce Deep expertise creating within all digital channels, especially ecommerce, retail media, push, email and digital innovation Expertise within digital-specific tools and technology and ability to learn, apply and iterate within the tools required Ability to guide and coach digital and ecommerce writing and creative at a high-level and apply a critical eye to creative work Refined presentation and negotiation skills, and the ability to align partners in high stakes moments Demonstrated ability to successfully lead and develop people, including providing meaningful feedback and managing performance Ability to lead a team through challenging and ambiguous moments, with strong leadership qualities including management and interpersonal skills Proactive at seeking solutions to improve processes and elevate the work Strong creative portfolio demonstrating breadth of creative capabilities, with a focus on ecommerce copywriting, digital creative and innovation

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