Job Description

Position Name Sr Manager/ AVP - Digital MarketingReports to (Position): Director, Head - Marketing and ProductsLocation: MumbaiPosition Purpose: Responsible for the formation, execution, and management of the companys digital development & marketing efforts to enhance firms reputation and increase customer base.Principal Accountabilities:

• overseeing all aspects of digital development, including software development, website & app development, digital marketing, and emerging technologies
• Drive innovation and stay abreast of emerging technologies and trends in the digital landscape.
• Collaborate with cross-functional teams to ensure alignment between digital initiatives and business goals.
• Manage vendor relationships and partnerships related to digital development projects. Ensure compliance with relevant regulations and standards in digital development processes
• Analyze, plan and execute all web, database marketing, email, social media, and search, display advertising campaigns.
• Reviewing and optimizing design, content of all company digital assets
• SEM / SEO campaign ideation, planning and execution along with monitoring web traffic metrics
• Designing and building automated email marketing flows and email campaigns including segmentation, testing, and deployment, and continually evaluate these for improvements.
• Conceptualizing and design hyper - personalization, insight-based campaigns.
• Creating A/B split tests of marketing assets to improve campaign performance.
• Measures and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Visualize and build required analytics dashboard and insight tools
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.

Knowledge, Skills, Competencies

• Strategic thinker with the ability to translate business objectives into actionable digital strategies.
• Proven track record of success in leading digital development teams and driving digital transformation initiatives.
• Strong understanding of software development methodologies, web technologies, and digital marketing principles.
• Experience in selecting, implementing, and managing MarTech solutions, preferably within a complex organizational environment
• Creative with experience in identifying target audiences and devising digital campaigns that inform and engage
• Demonstrated ability to manage and augment digital marketing strategies.
• The ability to analyze various forms of data, knowledge of analytics tools, such as Google Analytics, Decibel, Netcore(marketing automation tools), Facebook Ads Manager, Google ads manager, Google Data Studio and a strong
• understanding of SEO/SEM and social media platforms.
• Deep knowledge of web design principles
• Strong analytical skills, data driven thinking. Experience of SEO optimization
• Strong communication skills
• Strong proficiency in MS office, especially PowerPoint excel
• MBA - Marketing,

Preferred Industry Experience

• Ecommerce, Fintech, Asset Management ; Insurance , Banking.
• 7-9 years

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