Job Description

: Sr. Manager / AGM - Branding
Company: Jamna Auto Industries
Reporting To: President AMI
Location: Delhi NCR/ FaridabadKey Responsibilities:1. Brand Management & Strategy

• Develop and execute brand-building strategies to enhance visibility and reputation.

• Ensure consistent brand positioning and messaging across all platforms.

• Conduct marketresearch to understand industry trends and customer perception.

2. Channel Partner Engagement & Communication

• Plan and organize Get-Together Events with channel partnersto strengthen relationships.

• Develop communication strategies for effective engagement with distributors, dealers, and OEMs.

• Drive brand recall initiatives through newsletters, campaigns, and digital engagement.

3. Advertising & Marketing Campaigns

• Plan and execute advertising campaigns (print, digital, outdoor, trade shows) to increase brand awareness.

• Manage partnerships with media agenciesfor ad placements and PR activities.

• Ensure a strong presence in industry exhibitions and events.

4. Digital & Social Media Branding

• Oversee the company'ssocial media strategy and ensure regular, impactful content.

• Manage website updates, digital PR, and content marketing initiatives.

• Drive online campaignsto engage target audiences and improve brand reach.

5. Internal & External Brand Communication

• Develop corporate presentations, brochures, and branding materials.

• Align internal branding initiativesto enhance employee engagement.

• Work with leadership on corporate socialresponsibility (CSR) branding.

Education & Experience

• MBA / PGDM in Marketing, Branding, or Communication.

• Minimum 18 years of experience in Branding, Marketing, or Corporate Communication in the Auto Components Industry. Skills & Competencies

• Strong understanding of brand positioning and strategic marketing.

• Hands-on experience in advertising, digital marketing, and PR.

• Excellent communication and stakeholder management skills.

• Ability to lead events,sponsorships, and channel partner engagement.

• Proficiency in marketing tools, analytics, and social media strategies

Antal International