Sr. Executive/executive Social Media Marketing

Year    Kolkata, West Bengal, India

Job Description


  • Execution and maintenance of social media hygiene & engagement
  • Social media content planning - focus brands & topical
  • Social media calendar ideation along with agency
  • Social media campaign content generation for story highlights
  • Planning and executing Influencer marketing activation - content creation, PR gifting
  • Sharing social media activation content dump to mall representative
  • Execute META and google ads campaigns to reach target audiences.
  • Monitor and analyze marketing metrics to assess effectiveness.
  • Agency/Vendor/Graphic designer/Brand Supplier Co-ordination:
Creative execution of: digital, event, brand on-boarding, store launch with agency and internal graphic designerOrganic content ideation/ Contests/UGC/ Store based content and direction of execution to agency involvedMeta & Google ad campaign creative direction of creative execution. Website banner creative creation and co-ordination with freelancers on website page UI/UX designs.In-house brands photoshoot: co-ordination with the internal departments and agency on products, looks and concept.Brand catalogue creation:Guiding and co-ordinating with product team/supplier and creative agency/designer onStore Photoshoots: Coordination of photographer & videography for newly launched store shoots.Co-ordination with Agency and Vendor for eventsSupplier coordination in arranging brand creative needs for social media & store LEDsRequirements
  • Bachelor\'s degree in Marketing, Communications, Fashion (NIFT/NSHM) background or a related field (preferred).
  • 2 years of experience in social media management.
  • Strong understanding of social media platforms, algorithms, and content formats.
  • Excellent written and verbal communication skills with the ability to tailor content for different audiences.
  • Experience in creating and managing social media advertising campaigns.
  • Must know how to film and edit short video content for social media campaigns.
  • Proficiency in social media analytics tools, Microsoft office.
  • Creative and strategic thinking with a passion for social media.
  • Ability to work independently and manage multiple projects simultaneously.
  • Excellent time management and organizational skills.
  • Open to frequent travel across various stores for content generation.

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Job Detail

  • Job Id
    JD3369948
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Kolkata, West Bengal, India
  • Education
    Not mentioned
  • Experience
    Year