Job Description

Job Summary:

We are seeking a dynamic and experienced Digital Marketing Specialist to join our team. The ideal candidate will have a strong background in managing digital marketing campaigns across Meta (Facebook and Instagram), Google (Search, Display, YouTube), and various eCommerce platforms. With at least 3 years of hands-on experience, the candidate will be responsible for planning, executing, and optimising online marketing efforts to drive brand awareness, customer engagement, and sales growth.

Key Responsibilities:

Campaign Management

- Develop, execute, and manage digital marketing campaigns across Meta, Google, and eCommerce platforms.

- Monitor and analyze campaign performance, making data-driven decisions to optimize ROI.

- Collaborate with the creative team to develop engaging content and ad creatives.

SEO/SEM:

- Conduct keyword research and implement SEO strategies to improve organic search rankings.

- Manage paid search campaigns, including keyword selection, bid management, and performance tracking.

Social Media Marketing

- Create and manage social media campaigns on Meta platforms, including Facebook and Instagram.

- Develop and implement strategies to increase followers, engagement, and conversion rates.

E-commerce Marketing

- Optimize product listings, descriptions, and images on eCommerce platforms to increase visibility and sales.

- Implement and manage promotional campaigns, including discounts, coupons, and special offers.

Analytics and Reporting

- Use analytical tools (e.g., Google Analytics, Meta Insights) to track and report on campaign performance.

- Provide regular reports on KPIs, including traffic, engagement, conversions, and ROI.

- Conduct A/B testing to identify the most effective marketing strategies.

Email Marketing

- Develop and execute email marketing campaigns to nurture leads and drive conversions.

- Monitor email campaign performance and make necessary adjustments to improve results.

Collaboration and Coordination

- Work closely with cross-functional teams, including sales, product, and customer support, to align marketing strategies with business goals.

- Stay up-to-date with the latest industry trends, tools, and best practices in digital marketing.

Job Type: Full-time

Pay: ?30,000.00 - ?35,000.00 per month

Schedule:

• Day shift
• Weekend availability

Experience:

• total work: 3 years (Required)

Work Location: In person

Expected Start Date: 01/09/2024