Job Description

About NxtWave: NxtWave is revolutionizing the 21st-century job market by transforming youth into highly skilled tech professionals irrespective of their educational background with our CCBP 4.0 programs. By offering vernacular content and interactive learning, NxtWave is breaking the entry barrier for learning tech skills. Learning in their mother tongue helps learners achieve higher comprehension, deeper attention, longer retention, and greater outcomes. NxtWave was founded by Rahul Attuluri (Ex Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay), and Anupam Pedarla (IIT Kharagpur). NxtWave now has paid subscribers from 450+ districts across India who have spent 500 million minutes on its learning platform so far. In the last 12 months, NxtWave learners have been hired by 1000+ companies including Google, Amazon, Nvidia, Goldman Sachs, Oracle, IBM, Bank of America, Deloitte, and more. We\'re growing fast and we need your talent, skills, and passion. Know more about NxtWave: https://www.ccbp.in Read more about us in the news - Economic Times | The Hindu | Yourstory | VCCircle Role: Sr. Email Marketing Specialist (B2B) Job Type: Full Time - Work From Office Roles and Responsibilities: Develop and execute end-to-end email marketing strategies aligned with marketing goals. Manage all aspects of email campaigns, including segmentation, creative development, testing, deployment, and tracking. Analyze campaign performance, generate actionable insights, and recommend optimization strategies. Monitor email deliverability and troubleshoot issues to ensure high inbox placement rates. Stay updated with industry trends and best practices to enhance campaign effectiveness. Collaborate with cross-functional teams for content creation and campaign integration. Implement A/B testing methodologies to optimize email templates and elements. Ensure compliance with regulations, including GDPR and CAN-SPAM Act. Monitor and report on key email marketing metrics. Provide guidance and mentorship to junior team members. Qualifications: Minimum 2 years of experience in senior email marketing roles. Proven track record of successful email marketing campaigns. Strong understanding of segmentation, personalization, and automation. Strong expertise in email authentication protocols, particularly DNS, DKIM and DMARC Proficiency in email marketing softwares (e.g., Mailchimp, HubSpot).. Solid knowledge of HTML and CSS for template customization. Analytical mindset and ability to interpret data for decision-making. Excellent written and verbal communication skills. Ability to work in a fast-paced environment and manage multiple projects. Strong organizational and project management skills. Experience with marketing automation platforms and CRM systems is a plus. Work Location: Hyderabad (Work from Office) Working Days: 5 days(Monday to Friday) Experience: Min 2 years in email marketing Key Skills: Email Marketing Strategy, Copywriting and Content Creation, Email Automation and CRM Platforms Integration.

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