Job Description

:Position Title Sr. D&T Analyst - Marketing Technology, Sites & ServicesFunction/GroupDigital and TechnologyLocationMumbaiShift TimingRegularRole Reports toDelivery Manager / Resource ManagerRemote/Hybrid/in-OfficeHybridABOUT GENERAL MILLSWe make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and H\xc3\xa4agen-Dazs, weve been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerateus into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check outGeneral Mills India Center (GIC) is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.With our team of 1800+ professionals, we deliver superior value across the areas of Supply chain (SC) , Digital & Technology (D&T) Innovation, Technology & Quality (ITQ), Consumer and Market Intelligence (CMI), Sales Strategy & Intelligence (SSI) , Global Shared Services (GSS) , Finance Shared Services (FSS) and Human Resources Shared Services (HRSS).For more details check outWe advocate for advancing equity and inclusion to create more equitable workplaces and a better tomorrow.JOB OVERVIEWFunction OverviewThe Digital and Technology team at General Mills stands as the largest and foremost unit, dedicated to exploring the latest trends and innovations in technology while leading the adoption of cutting-edge technologies across the organization. Collaborating closely with global business teams, the focus is on understanding business models and identifying opportunities to leverage technology for increased efficiency and disruption. The team's expertise spans a wide range of areas, including AI/ML, Data Science, IoT, NLP, Cloud, Infrastructure, RPA and Automation, Digital Transformation, Cyber Security, Blockchain, SAP S4 HANA and Enterprise Architecture. The MillsWorks initiative embodies an agile@scale delivery model, where business and technology teams operate cohesively in pods with a unified mission to deliver value for the company. Employees working on significant technology projects are recognized as Digital Transformation change agents.The team places a strong emphasis on service partnerships and employee engagement with a commitment to advancing equity and supporting communities. In fostering an inclusive culture, the team values individuals passionate about learning and growing with technology, exemplified by the "Work with Heart" philosophy, emphasizing results over facetime. Those intrigued by the prospect of contributing to the digital transformation journey of a Fortune 500 company are encouraged to explore more details about the function through the providedPurpose of the roleThe Google Analytics Analyst is key to our digital strategy, using data to improve our online performance. This role involves managing Google Analytics, Google Tag Manager (GTM), and server-side tags. The Analyst will make sure data is tracked properly, follow privacy rules, and help with SEO improvements, to enhance user experience and business result.KEY ACCOUNTABILITIESGoogle Tag Manager Management

• Manage ongoing tag management and governance
• Maintenance of GTM user access and permissions
• Modifications and creation of GTM containers
• Any GTM configurations required for enhanced tracking
• Create tag requirements/specifications document for website development team to add if code is required to be deployed on source code of websiteS

Server - Side Google Tag Manager Management

• Implement, expand, and manage server-side tag manager environment
• Configure and evaluate existing tag deployment and establish best practices for new model - client side v server side
• Create documentation of existing environment and establish deployment process
• Management of 3rd Party Pixels - Pear Commerce, Paid Media, Social Integrations etc
• Establish tag request and implementation process with Performance Media and UM teams
• Creation of Conversion Events and Tracking for GTM and Google Analytics
• Testing/Debugging/Validation of tags to ensure proper tag deployment & configuration

One Trust Compliance

• Ensure OneTrust compliance across all cookies, privacy and consent settings within GTM
• Work with sites and services team to identify offending cookies and troubleshoot solutions hard-coded onsite
• Manage and expand Google Consent Mode for international and eventual NAR-based websites

Google Analytics and New Website Setup

• Manage user permissions to all Google Analytics 4 properties
• Setup of new Google Analytics 4 properties and assist with creation of underlying dataLayer in compliance with Google recommendations/best practice and existing Measurement standards
• Establish BigQuery connections to existing GCP environment
• Manage GA4 property linking with broader Google Marketing Platform in service of PMA and UM

Technical SEO Support

• Assist sites and services team on technical support and functionality of SEO improvements
• Manage Core Web Vitals reporting and identify areas of opportunity
• Monitor and measure the impact of changes to site performance and CWV

New Tag Implementation Process

• Clean up of existing Google Tag Manager environment and deprecation of Universal Analytics tags or those which have expired
• Update documentation with information about all tags/pixels that are present on site
• Testing of current tag setup and configuration to ensure efficiency

MINIMUM QUALIFICATIONSGoogle Analytics

• Proficiency in Google Analytics 4 (GA4)
• Setting up and managing GA4 properties
• Linking GA4 properties with Google Marketing Platform
• Establishing BigQuery connections in a GCP environment

Google Tag Manager

• Managing GTM environments, including user access and permissions
• Modifying and creating GTM containers
• Implementing and managing server-side GTM
• Creating and documenting tag requirements and specifications
• Testing, debugging, and validating GTM tags

Third Party Pixel Managment

• Implementing and managing 3rd party pixels (e.g., Pear Commerce, Paid Media, Social Integrations)
• Creating and managing conversion events and tracking

SQL Query Writing and Tableau

• Writing queries on SQL for Data extraction
• Preparing reports using Tableau

PREFERRED QUALIFICATIONSTechnical SEO

• Supporting technical SEO improvements
• Managing Core Web Vitals reporting and identifying optimization opportunities
• Monitoring and measuring site performance impacts

Web Development Knowledge

• Understanding of web development for creating tag specifications and collaborating with development teams
• Knowledge of JavaScript for GTM customizations

General Mills