Sr Digital Marketing Manager

Year Thiruvananthapuram, Kerala, India

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Role: Digital Marketing ManagerExperience: 5 -8 YearsLocation: TrivandrumNotice period: ImmediateRequirements:

Experience in Google Ads ,Paid campaigns, social media campaigns and SEO activities.
Team handling experience
Immediate joiners more preferred.

Responsibilities:

Develop and implement effective paid advertising strategies on Google Ads to drive targeted traffic and achieve conversion goals.
Conduct thorough research and analysis to identify target audiences, keywords, and trending topics for effective ad campaigns.
Create compelling ad copies and visuals that align with brand messaging and drive engagement.
Optimize ad campaigns regularly to improve performance and maximize return on investment (ROI).
Monitor and analyze key metrics, such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA), to identify opportunities for improvement.
Stay up to date with industry trends and platform updates to leverage new advertising features and strategies.
Collaborate with the content team to develop ad creatives and landing pages that effectively communicate product features and benefits.
Track advertising budgets and ensure efficient allocation of funds across various platforms.
Provide regular reports and insights on ad performance, including recommendations for optimization and future campaigns.

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