Job Description

Job description

Key Responsibilities

• Develop and manage digital marketing campaigns across multiple channels including SEO, PPC, social media, email, and display advertising.
• Oversee the social media strategy for the company, managing company pages across various platforms and creating engaging content.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with agencies and other vendor partners as required.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

Qualifications

• Bachelor's degree in Marketing, Digital technologies, or relevant field.
• Proven working experience in digital marketing, ideally within our industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Job Type: Full-time

Pay: ?15,000.00 - ?50,000.00 per month

Schedule:

• Day shift

Experience:

• total work: 1 year (Preferred)

Work Location: In person