Job Description

Key responsibilities:Translate brand brief and strategy into inspiring creative ideas and campaigns to kick off and drive campaigns and pitchesBuild branded content concepts based on insight derived from an in-depth understanding of the brand, consumers' feelings, attitudes and behaviours, and cultural trendsTo break down the brief and approach it strategically - from studying local consumer behaviour to following global media trends and helping create ideas that translate into branded content that brings both organic PR and shares/views for the brandWork with the strategy and campaign management teams to think through the ask, the brief, the insight, the approach.Very high awareness of pop-culture both on and off digital, and also remain aware of the broader zeitgeistConfident in developing disruptive ideas for the brand - We want you to break the internetEffectively plan creative solutions all through - concepting, writing and managing campaign outputSolutions and ideas offered for campaigns and pitches should be fact-filled, active and engaging to ensure that the client's needs are met.Creatively involved in end-to-end coordination and execution with third party like director, producer and vendorsProactively suggest content properties/ideas for topical and cultural moments and new social platform features/releasesWork with the Business Development and campaigns teams to handle creds meetings, client engagement opportunities, etcConduct brainstorming sessions with campaign and strategy team, maintaining creative thinking to develop innovative and actionable creative initiativesGuiding young creatives and helping them upskill and learnQualifications and Prior Experience:4+ years of experience in building creative digital branded content campaigns at a publisher, agency, brand or media houseA keen eye and ear for observation - of both media/industry trends and consumer behaviourA proven track record of being able to translate consumer insights into 360 brand-led ideasUnderstanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobileProven experience with copy and concept development including digital ad films, long form content, short video formats, etcStrong creative vision with an understanding of business objectivesTrack record of creating ideas for global or large regional brands.Expertise in social best practices across platforms.Have deep knowledge in running a 360-campaign, from strategy development to tactical execution (including AV/trailers, digital/social, OTT)Love entertainment and consume ridiculous amounts of content.Should be well adept with global & Indian trends, formats and developments in branded content.Should have an understanding of marketing, social and media analytics to shape & optimize content based on performance and learnings.Proven experience in building insight-driven solutions for brands across categories.Very high awareness of pop-culture both on and off digital, and also remain aware of the broader zeitgeist.Ability to work collaboratively with different teams and departments to create something greatResourceful and nimble thinking without dependence on big budgets or stacked staffing for projects.

OML