Job Description

• Design content marketing strategies and set short-term goals.
• Undertake content marketing initiatives to achieve business targets.

• Ideate and plan the content calendar for the month and ensure timely execution of the same.
• Create and draft content for company's content properties such as blogs, websites, e-books, social media etc.
• Draft copy for digital campaigns such as LinkedIn, etc.
• Collaborate with design to produce high quality collateral.
• Deliver engaging content on a regular basis and inspire team members.
• Edit, proofread and improve content.
• Optimize content considering SEO and Google Analytics.
• Maintain and update website content regularly and analyze web traffic metrics.
• Share content through various channels, ensuring strong web presence.
• Receive customer feedback and generate ideas to increase customer engagement.
• Support PR team in drafting articles for publishing in the media, drafting press releases, press announcements, etc.
• Take an active interest in analysing metrics of all published content, use feedback to improve engagement metrics on social media & campaigns.
• Work on content management systems such as Hubpot.
• Follow and implement best practices for content optimization such as finding and using relevant keywords, etc.
• Work with the relevant teams to develop content marketing ideas to push content to relevant TG.

Lead the content marketing engine in a fast growing fintech.|Competitive salary with other employment perks.

The successful applicant:

• 8-12 years of experience in writing content.
• Experience in content for fintech, BFSI sector will be a huge plus.
• Experience on working in different content formats including blogs, epapers, video scripts, landing pages, websites, sales collaterals, social media, emailers, etc.
• Bachelor's degree; English/Journalism graduates preferred.
• Familiarity with CMS tools like Hubspot or Wordpress will be good.
• Have a fairly good understanding of keywords and SEO.
• Immaculate written and oral communication skills and a penchant for marketing internet products.
• Should be able to thrive in a fast-paced environment and can juggle multiple projects at a time.
• Up to date with content trends, social media etc.
• Overall friendly attitude, knows how to work hard and party hard.

Our client is one of the fastest growing fintech organisations in India, backed by marquee investors.

• Be the part of an experienced founding team that has a highly successful startup track-record
• Work with a team backed by some of the best global investors
• Competitive salary with other employment perks