Job Description

Join a team recognized for leadership, innovation and diversity This position will be responsible for Channel marketing for HSF SMB FIRE Line of Business across India. As a Channel Marketing Specialist, you will be responsible for developing and delivering the marketing plan for the business so as to:
Enable Sales with techno-commercial Winning Propositions
Nurture an efficient & loyal Channel Eco-System
Deploy customer-centric, digital-first Programs at every stage of the customer\'s buying journey
Thereby creating a measurable lift in brand equity, customer conversion, retention, advocacy, profitable business growth and ultimately delivering marketing generated revenue.You will partner with Business Leadership, Sales, Finance, ISC, Sales Excellence and Offering teams to drive LOB specific Initiatives so as to deliver measurable business impact on priorities like Margin Expansion, NPI Commercialization and Say-Do, GTM Reach Optimization, Revenue growth from Existing & New Geographies/Channels, Channel Productivity, Inventory and IOS control, and Digital Transformation.Following are few of the Key accountabilities for this role (non-exhaustive)Owns & Drives ChM related Strap Actions, e.g., Reach Expansion, Influencer Engagement etc
Defines Channel Persona & Maps Customer Decision Journey for New Offerings
Provide Market insights, Target Group to Develop & Design Campaign Road Maps
Develop Geographic reach and Channel Expansion Roadmap in alignment with Sales & Business Leadership
Design, Deploy, Execute and Evaluate Channel Partner Rebate Programs
Develop Channel & Market Price Strategy with OMs & Pricing Teams and Drive List Price Adoption and Net Price Gain
Channel Sell-in & Sell-out Scheme Design & Execution.
Channel Onboarding/Offboarding, AOP, Contract and Compliance
Periodic Competitive Landscape Mapping for List Price & MOP changes, NPI/EOL, Vertical & Geo Exp
Periodic Market Mapping for Share of Demand & SAM revalidation.
Product Play-Book Content updates (inputs from OM), Sales & Channel Training & SharePoint
Portfolio Review, EOL decisions (with OM), SKU Rationalization and Communication to Sales & Customers
Co-ordinate Product Hierarchy, SKU Creation/Activation/HSN setup/Deactivation - SAP / NEX
SIOP - Demand Forecast Validation with SIOP team
SIOP - IOS / INVENTORY MGMT & Liquidation Programs
Co-ordination with Global & Local Offering & Sourcing team for Cost Improvement Actions
Owner for Profitability and Product Mix AOP
Transactional Pricing, Discount control and NEX/Exceptional (with business case) Approvals via SEA
Support Sales with Alternative Product recommendations for competitive value proposition
Co-work with Pricing team on List Price Change, Surcharge, Administrative Fee
NPI Commercialization: Market Pricing, Channel Training & Roll-out, Test Market / POC / Case Study and Testimonial Coordination, Drive Pipeline development and Nurture NPI adaptation through CPP Programs
Virtual & Real-World Event Content Development & Presentation (Co-op with OMs &Customer Mkt)
Brand Representation in Industry Forums & Associations
Sales Training on Specification, Competitor Product comparison & Battle Cards
Channel Performance Analytics and Improvement Initiatives Enablement
Key Account and Influencer Engagement through 1:1 and Mass presentations.Qualifications & Education:Bachelor\'s degree in technology, engineering, or science; MBA preferred.
Experience: 5-10 years of B2B Customer Marketing / Channel Marketing experience, Retail experience is an advantage
Industry: Commercial FIRE, Building Construction/materials Or Automation
Excellent written, oral, and technical communication skills, including presentation experience to large and diverse audience. Understanding of Market forces, Pricing levers, analytical and strategic thinking skills. Strong Influencing without authority skills.
Possess strong working knowledge of MS Office (Excel, Word, PowerPoint, etc.), Digital Marketing tools.Additional Information

• Category: Marketing
• Location: One-HON-UTC-2+4F ,UTC, 2F 4F, Sushant Lok Phase I,, Sector 43,Sushant Lok Phase I,, Gurgaon, HR 122022 IND
• Exempt

Honeywell