Job Description

At West, we're a dedicated team that is connected by a purpose to improve patient lives that has been at the center of our Company for more than a century. Our story began when Herman O. West solved the problem of supplying penicillin in mass quantities to the US Government during World War 2. Through our work to deliver thousands of life-saving and life-enhancing injectable medicines to millions of patients daily, West's indelible mark on the healthcare industry has just begun. A name started our story. How will yours help write our future?There's no better place to join an inclusive community of professionals with opportunities for lifelong learning, growth and development. Supported by benefit programs, we empower the physical, mental, emotional and financial health of our team members and their families.We believe in giving back to help those in need in the communities where we live and work. And are equally committed to creating a healthier environment and planet through our sustainability efforts.Job SummaryThe Senior Assoc Tech and Eng Digital Marketing, Digital and Transformation, role will manage West digital marketing strategy. Working in close collaboration with the Commercial Digital Customer Experience team and Global Communications, this role is responsible for determining business needs and design and deliver technical solutions for eCommerce and Digital Marketing domains.Essential Duties and Responsibilities

• Collect and analyze customer, marketing, and web behavioral data and utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Lead and execute all aspects of digital marketing, marketing database, email, social media and display advertising campaigns
• Run regular deep analysis on data, identify actionable insights and recommendations.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Discuss with business stakeholders and set up relevant Ad Campaigns and track them.
• Strategize, experiment and execute new ways of reaching our target audience by creating and analyzing dashboards, data visualizations, campaign and website performance reports; transform raw data into actionable business insights and specifications for the engineering team.
• Manage all digital marketing channels and execute digital marketing campaigns.
• Spearhead the mapping of business requirements to optimal technical solutions and communicate/present the findings to colleagues, senior managers and relevant stakeholders.
• Manage and improve online content, considering SEO and Google Analytics and perform activities relating to Search Engine Optimization on a continuous basis.
• Implement Google Analytics on complex setups that include multiple domains, shopping carts, mobile apps etc.
• Other duties as assigned

Additional ResponsibilitiesEducation

• Bachelor's Degree Computer Science required or
• Bachelor's Degree Information Systems required

Work Experience

• Minimum 5 years of relevant experience required

Preferred Knowledge, Skills and Abilities

• Deep expertise, understanding and knowledge of Digital Marketing solutions including campaigns, paid-search and other data analytics tools
• Experience making data-driven decisions using analytics
• Be an expert in Google Analytics implementation, Google tag manager, Google search console, Google Ads and reporting capabilities
• Experience in setting up and optimizing Google Ads campaigns.
• Strong analytical skills and data-driven thinking.
• Up to date with the latest trends and best practices in online marketing and measurement.
• Experienced in using the SEO/SEM allied tools to ensure that the brand is at the forefront

License and CertificationsTravel Requirements10%: Up to 26 business days per yearPhysical RequirementsSedentary-Exerting up to 10lbs/4kgs of force occasionally, and/or negligible amount of force frequently or constantly to life, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.Additional RequirementsWest is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. If you have a special need that requires accommodation in order to apply to West, please send an email to . Where permitted by law, an offer of employment with West Pharmaceutical Services, or any of its subsidiary or affiliate companies, is contingent upon the satisfactory completion of background screening and/or a pre-employment drug screening.

West Pharmaceutical Services