Job Description

GA/GTM/Web Analytics expertJob Title: Sr. Analyst - Web Analytics-5:Tag Management
Create a tracking framework or process to ensure all-important digital KPIs are properly tracked
Deployment of tags across client sites, working in conjunction with the global Ad Ops team and local Ad Ops teams, or directly using a Tag Management System.
Work in conjunction with global and local teams to resolve issues with tags that may not be firing or incorrectly deployed
Write JavaScript to pull data from the DOM, dataLayer, JavaScript variables, and data objects for implementation in Google Tag Manager.
Maintain robust documentation of Google Tag Manager (dataLayer variables and events) and Google Analytics (dimensions, metrics, events, goals, etc.) architecture and solution design.
Access the Google Tag Manager and Google Analytics APIs for automating tasks across 50+ containers/properties. Required SkillsAnalytics
Critical thinking and a high level of curiosity in order to keep up with the disruptive changes within the web analytics field.
Ability to translate clients business needs into technical measurement requirements.
Ability to apply data collection methods to consult clients on sustainable tracking solutions.
Master on Google Analytics and/or Adobe Analytics platform.
Ability to present findings of complex analyses with simple stories and chartsSkill Required
5+ years in digital Analytics/ Media - preferably with global clients
A history of using web analytics such as GA, GA4 or Adobe
Strong on implementation tools such as GTM, Adobe Launch, Ensighten, Tealium
Hands-on experience in SQL.
HTML and JavaScript skills.
Diligent with strong attention to detail
Highly self-motivated and well-organized
Strong quantitative, analytical, and problem-solving skills
Excellent verbal and written communication skills
Display excellent project management abilities for all activities, ensuring all internal and external stakeholders are well informed throughout the entire processLocation: ChennaiBrand: ParagonTime Type: Full timeContract Type: Permanent

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