About Lowexe2x80x99s
Lowexe2x80x99s Companies, Inc. (NYSE: LOW) is a FORTUNExc2xae 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowexe2x80x99s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowexe2x80x99s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.About the Team:Lowexe2x80x99s Channel Marketing is responsible to deliver best-in-class marketing communications and execute insights-driven omni-channel campaigns. They closely work with Strategy and Planning, Technology, Creative, Audience and Loyalty marketing to deliver complex customer journeys across various Channels.Job Summary:Primary role of Sr Analyst Channel Marketing is to independently manage Enterprise campaign development, validation, testing, and deployment across multiple audience segments using Marketing automation platform.This role will work alongside a team of peers who are responsible for the success, growth and innovation of triggered automated and retargeting marketing campaigns and scaling of all email, SMS and push campaigns, as well as owning the daily maintenance of Salesforce Marketing Cloud.This individual also demonstrates the ability to be a self-starter, create process and new steps from start to finish and requires minimal input to bring a marketing tactic to market. He/she also understands consumer motivations, media trends and competitive trends and makes informed recommendations to the marketing team and key stakeholders around how to drive traffic and deliver total company KPIs.To accomplish this the Analyst of Channel Marketing must have knowledge and experience in CRM platform and understand the ever-changing ecosystem of retail/merchant organizations to ensure our campaigns are meeting the industry standards.Roles & Responsibilities:Core Responsibilities:
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