Job Description

Splashlearn (Studypad) is hiring for CRMRole - CRMLocation - Gurgaon/Work From HomeExperience - 1 to 3 yrsQualification - GraduateRequirements:- Bachelor\'s degree in Marketing, Business Administration, or related field.- 2+ years of experience as a CRM Executive or similar role, with specific expertise in Clevertap or MoEngage platforms.- Strong understanding of CRM principles and best practices, including segmentation, personalization, automation & setting goals.- Proficiency in HTML/CSS for email template customization and responsive design.- Analytical mindset with the ability to interpret data, generate insights, and make data-driven recommendations.- Excellent communication and collaboration skills, with the ability to work effectively across teams and departments.- Experience with domain health checks, email deliverability, and sender reputation management is a plus.- Certifications in Clevertap or MoEngage platforms are desirable but not required.Role & Responsibilities :- CRM Strategy Development and Execution:- Develop and implement comprehensive CRM strategies using Clevertap, MoEngage, or similar platforms to enhance customer engagement and retention.- Plan and execute targeted CRM campaigns across various channels including, push notifications, and email marketing.- Collaborate with cross-functional teams to align CRM initiatives with overall business objectives.- Monitor campaign performance, analyze results, and iterate strategies for continuous improvement.- Stay updated on platform enhancements and best practices to leverage new features effectively.- Conduct regular audits of platform configurations and workflows to maintain data integrity and efficiency.- Email Marketing and Automation:- Design and execute targeted email marketing campaigns using Clevertap,MoEngage, or similar platforms, leveraging segmentation and personalization features.- Develop responsive HTML email templates and ensure compatibility across various devices and clients.- Implement automated workflows for onboarding, nurturing, and re-engagement campaigns.- Data Analysis and Reporting:- Extract and analyze customer data from Clevertap, MoEngage, or similar platforms to derive actionable insights and inform decision-making.- Generate regular reports on key performance metrics, including campaign effectiveness, customer engagement, and conversion rates.- Monitor trends and identify opportunities for optimization and growth based on data analysis.- Conduct & analyze A/B testing, and implement improvement.- Customer Segmentation & Targeting:- Identify customer data & behavior patterns to segment customer base and identify target groups- Develop strategies to engage each segment- Domain Health Check and Deliverability:- Conduct regular domain health checks to ensure optimal email deliverability and inbox placement.- Monitor sender reputation metrics and implement strategies to maintain high deliverability rates.- Collaborate with IT and deliverability teams to troubleshoot and resolve any deliverability issues.About SplashLearn- Our vision is to transform K-12 learning by making it fun and personalized for every child globally and to prepare them for the skills required in the 21st-Century. With more than 40M+ students onboard, we are the fastest growing elementary math program in the United States. Backed by Accel Partners and many more prominent investors, SplashLear has won almost all Ed-tech awards ranging from Stevie Award for best Ed-tech product,Tabby award for best business, Parents Choice Award, Best App Ever Award, and many others. We believe, this is just the beginning.- To help us get to the next stage and to reach 100M+ students worldwide, we are looking for highly motivated individuals with a passion for building high performing teams.- As we continue to grow, we are seeking a talented Junior CRM with expertise in Clevertap or MoEngage (or any similar CRM tool) to join our team and drive our customer relationship management initiatives to new heights. The person should be eager to learn, a big fan of metrics, mad about A/B testing, an optimization maniac and have laser focus on growth & retention. (ref:updazz.com)

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