Specialist / Sr. Specialist Salesforce Marketing Cloud

Year    Mumbai, Maharashtra, India

Job Description


Relocation Assistance Offered Within Country
Job Number #164681 - Mumbai, Maharashtra, IndiaWho We AreColgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core valuesxe2x80x94Caring, Inclusive, and Courageousxe2x80x94we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions!If this is how you see your career, Colgate is the place to be!Our diligent household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has supplied to our enduring success.If you wish to work for a company that lives by their values, then give your career a reason to smile...every single day.The Experience -In todayxe2x80x99s multifaceted technology environment, it is an exciting time to be a part of the Global IT team at Colgate. Our highly technical and innovative team is dedicated to driving growth for Colgate Palmolive in this ever-changing landscape.What role will you play as a member of the Colgatexe2x80x99s Information Technology team?Define & implement the digital marketing technology in support of our global strategy for 1st Party Data AcquisitionConfigure and Implement consumer focused platforms including Customer Data Platforms and Customer Identity & Access Management solutionsDevelop and integrate multiple data flows and pipelines to link disparate data streams of customer interactions into a single source of truth that can be used across our marketing and advertising technology stack.Contribute to the build of Customer Data Models for use in marketing segmentation, targeting, personalization, sales enablement, and similar use cases.Develop recommendations, strategies, methodologies to ensure that outcomes are met against campaign goalsPartner the development of the technology roadmap to bring together, handle, and leverage customer data to improve digital marketing and personalization efforts.Work with global and divisional Marketing teams to advance FPD Collection, Data Integration efforts and data driven marketing strategies and technologiesPartner with digital marketing, analytics, and eCommerce technical and business teams to integrate relevant customer data in order to develop targeted digital campaigns, acquire and drive campaign creation and execution, and report on results and takeawaysPerform data analysis and modeling and ingest relevant first party data to further develop and identify new audience targetsResearch and recommend new digital marketing technologies to advance our capabilities in digital advertising and marketing analytics.Understand Colgatexe2x80x99s consumer and professional environment and how we use technology across multiple platforms, including but not limited to: Salesforce Marketing Cloud, Google Cloud Platform, SAP Customer Data Cloud (Gigya), SAP Marketing Cloud, Adobe Experience Manager, and Salesforce Data CloudParticipate in the companyxe2x80x99s (DDM) Data Driven Marketing Critical initiative to link data driven Targeting & Automated Audience ActivationProvide input into estimating engagement activities and implement engagements following the Agile methodology including SCRUMDocument knowledge and share standard methodologiesProactively gain a level of technical expertise through internally and externally available learning opportunities as applicable as well as self-studyLiaise with software vendors to deliver global solutionsWho are youxe2x80xa6You are a Specialist Cloud Developer :You will be responsible for demonstrating leading cloud based marketing technology to digitally connect and support IT solutions for Asia Pacific Division & business teamsThe candidate requires close liaising with Business teams, marketing agency vendor teams and with Internal GIT teamsThis team member will support our Digital Marketing & CRM organization in deploying best in class technology to optimize and expand our digital engagement programs leading to better targeting and engagement with our professionals, customers and consumers.This role will involve planning, business and data analysis, functional and technical design, as well as the implementation of Digital Marketing and Customer Data Platform Technology.The ideal candidate is very customer focused and can work well both independently and within a team.Candidate should be a self-starter- eager to learn and demonstrate new technologies to build the best digital experience for our customersExperience leading large full-lifecycle implementations and/or implementing integrated solutions including marketing solutions that are cloud basedWork with data and analytics authorities to strive for greater functionality in our data systems.You Connect the Dots -Configure and Implement consumer focused platforms including Customer Data Platforms and Customer Identity & Access Management solutionsDevelop and integrate multiple data flows and pipelines to link disparate data streams of customer interactions into a single source of truth that can be used across our marketing and advertising technology stackYou are a Collaborator -Partner the development of the technology roadmap to gather, lead, and leverage customer data to improve digital marketing and personalization efforts.Work with global and divisional Marketing teams to advance FPD Collection, Data Integration efforts and data driven marketing strategies and technologiesPartner with digital marketing, analytics, and eCommerce technical and business teams to integrate relevant customer data in order to develop targeted digital campaigns, acquire and drive campaign creation and execution, and report on results and takeawaysYou are a Innovator -Research and recommend new digital marketing technologies to advance our capabilities in digital advertising and marketing analytics.Participate in the companyxe2x80x99s (DDM) Data Driven Marketing Critical initiative to link data driven Targeting & Automated Audience ActivationWhat youxe2x80x99ll needxe2x80xa6(Required) -Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field or equivalent relevant experienceMinimum 2 years of experience in Digital Marketing, CRM / Campaign automation tools such as Salesforce MarketingKnowledge of leading customer centric data , data driven Targeting & Automated Audience Activation is an added advantageUnderstanding of governmental privacy regulations on the collection and use of consumer data (such a GDPR and CCPA) and how this impacts customer data management.Ability to apply agile methodology and sprint development to lead project implementations and backlogsAbility to collaborate using the Google Suite of toolsExcellent verbal and written communication skills as well as customer relationship building skillsAdapt to and work effectively with a variety of engagements and in exciting situationsWhat youxe2x80x99ll needxe2x80xa6(Preferred) -Minimum of 2 years experience using or implementing/supporting any one marketing tools from Salesforce Marketing Cloud / SAP Marketing Cloud / Salesforce Data CloudMinimum of 1 year experience in building ETL pipelines, preferably using Google Cloud applications such as BigQuery, Airflow DAGs , SnowflakeOur Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people xe2x80x94 ensuring our workforce represents the people and communities we serve xe2x80x94and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.Reasonable accommodation during the application process is available for persons with disabilities. Please complete this should you require accommodation.#LI-Hybrid

Colgate-Palmolive

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Job Detail

  • Job Id
    JD3595209
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Mumbai, Maharashtra, India
  • Education
    Not mentioned
  • Experience
    Year