Job Description

CTC upto 20lpa. Location- BKC Mumbai

Experience - 4+years

Job Title - Marketing Research Specialist

Job Overview :

We are looking for a reflexive and collaborative market researcher to spearhead relevant research activities to uncover business insights and validate hypotheses to identify ways of maximising sales and market penetration of business.

Job Responsibilities :

- Assisting in the design and development of research projects, including the research methodology and implementation.

- Identifying key areas of concern and areas of improvement in business flow, consumer profiling, need-gap analysis, hypothesis validation, website UX etc.

- Analysing data related to current product market, customer demographics and interest, and factors influencing product demand.

- Analysing data related to competitors\' products such as pricing, sales, and marketing or distribution methodology.

- Identifying potential new products or markets through research.

- Conducting experiments, surveys, NPS surveys, in-depth f2f interviews to gather business insights.

- Analysing results to identify ways of maximizing sales and market penetration of current products.

- Drafting and finalizing research reports for presentation to different stakeholders.

Job Requirements :

- Master\'s degree in a suitable social scientific discipline.

- Have at least 6-8 years of experience in related fields.

- Knowledge of research and experimental techniques for gathering both qualitative and quantitative data.

- Demonstrable research skills such as data analytics, statistics, or survey design.

- Expert knowledge about fitting qualitative stances and methodologies.

- Proficiency in research design, research report writing, and source analysis.

- Ability to conduct research independently.

- Superb communication skills.

- Perceptive to power relations.

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