Job Description

Responsibilities :

- Develop and implement comprehensive influencer marketing strategies aligned with the overall marketing objectives and target audience.

- Identify, research, and evaluate potential influencers who align with the brand\'s values, target demographics, and marketing goals.

- Build and nurture relationships with influencers, negotiating partnerships and agreements, and ensuring a strong brand fit.

- Collaborate with cross-functional teams, including creative, social media, PR, and product teams, to integrate influencer campaigns into broader marketing initiatives.

- Manage end-to-end influencer campaigns, from planning and briefing to execution, monitoring, and reporting.

- Create compelling and engaging content briefs and guidelines for influencers to ensure consistent brand messaging and visual identity.

- Track and analyze key metrics to measure the success of influencer campaigns, including reach, engagement, conversions, and ROI.

- Stay up-to-date with industry trends, emerging platforms, and best practices in influencer marketing, and provide recommendations for continuous improvement.

- Provide guidance and mentorship to junior team members, fostering a collaborative and growth-oriented environment.

- Collaborate with legal and compliance teams to ensure influencer partnerships adhere to legal and ethical guidelines and FTC regulations.

Qualifications :

- 6+ years of experience in influencer marketing, preferably in a senior or leadership role.

- Proven track record of developing and executing successful influencer marketing campaigns across various platforms (e.g., Instagram, YouTube, TikTok, etc.).

- Extensive knowledge of influencer marketing trends, platforms, tools, and best practices.

- Strong negotiation and relationship-building skills with a demonstrated ability to engage and build rapport with influencers and stakeholders.

- Excellent written and verbal communication skills, with an eye for detail and a strong ability to craft compelling content.

- Proficient in social media analytics and tracking tools to measure campaign effectiveness and provide actionable insights.

- Creative thinker with the ability to develop innovative strategies to maximize the impact of influencer partnerships.

- Strong project management skills, with the ability to handle multiple campaigns simultaneously and meet deadlines.

- Passion for staying up-to-date with the latest trends and emerging technologies in influencer marketing and the digital marketing.

IIM Jobs