Position: Social Media StrategistLocation: Noida Sector 63Department: Digital Marketing/Social Media, CommunicationsJob Overview:The Social Media Strategist will be responsible for creating and implementing a comprehensive social media strategy to increase our web traffic and our brand awareness. This role requires a strategic mindset, excellent analytical skills, and the ability to work collaboratively across various departments.Key Responsibilities:1. Develop Social Media Strategy:- Create, implement, and manage a social media strategy that aligns with business goals and enhances brand awareness.- Conduct market research to identify new trends and strategies in social media.- Set specific social media objectives and KPIs to measure success.2. Content Strategy and Planning:- Plan and oversee the creation of high-quality, engaging content.- Develop a content calendar to ensure a consistent posting schedule.- Work closely with the content creation team to ensure the content aligns with the overall strategy.3. Audience Engagement:- Identify and engage with target audiences across various social media platforms.- Develop strategies to increase follower engagement and drive traffic.- Foster a positive online community and encourage user-generated content.4. Analytics and Reporting:- Monitor, measure, and report on social media metrics to evaluate performance.- Use data and insights to optimize strategies and improve ROI.- Prepare regular reports and presentations for senior management.5. Collaboration and Communication:- Work closely with the marketing, sales, and product teams to ensure cohesive messaging.- Coordinate with influencers and brand ambassadors to amplify reach.- Stay up-to-date with the latest social media best practices and technologies.6. Paid Social Media Campaigns:- Develop and manage paid social media campaigns.- Monitor ad performance and adjust strategies as necessary to achieve objectives.- Optimize ad spend to maximize ROI.Requirements:- Education and Experience:- Bachelors degree in Marketing, Communications, or a related field.- 3+ years of experience in social media strategy or digital marketing.- Skills:- Proven experience in developing and implementing social media strategies.- Strong analytical skills and ability to interpret data to drive decision-making.- Excellent written and verbal communication skills.- Proficiency with social media management and analytics tools (e.g., Hootsuite, Google Analytics).- Understanding of SEO and web traffic metrics.- Ability to work effectively in a team environment and manage multiple projects simultaneously.Preferred Qualifications:- Experience with social media advertising and paid campaigns.- Knowledge of graphic design and video editing tools (e.g., Adobe Creative Suite).- Experience in the Digital Marketing industry.Job Types: Full-time, PermanentPay: \xe2\x82\xb915,000.00 - \xe2\x82\xb920,000.00 per monthBenefits:

• Health insurance

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Experience:

• total work: 1 year (Required)

Work Location: In person