Job Description

: A Social Media Strategist is responsible for developing and executing comprehensive social media strategies to enhance a brand\'s online presence, engage with target audiences, and achieve specific marketing and business goals. They play a crucial role in leveraging social media platforms to drive brand awareness, customer engagement, and conversion rates. Responsibilities: 1: Strategy Development: Create and implement a cohesive social media strategy aligned with the overall marketing and business objectives. Identify target audiences and determine the most suitable social media platforms for engagement. 2: Content Planning: Develop a content calendar that includes a mix of text, images, videos, and other media to maintain a consistent and engaging social media presence. Ensure content is relevant, timely, and resonates with the target audience. 3: Audience Engagement: Interact with followers, respond to comments, and foster online communities to build brand loyalty. Monitor social media channels for trends and opportunities to engage with the audience. 4: Analytics and Reporting: Track key performance metrics such as reach, engagement, conversion rates, and ROI. Analyze data to refine strategies and make data-driven recommendations to improve social media campaigns. 5: Campaign Management: Plan and execute paid advertising campaigns on social media platforms. Optimize ad spend to maximize reach and conversions. 6: Brand Consistency: Ensure that all social media content aligns with the brand\'s tone, voice, and visual identity. Maintain brand consistency across all platforms. 7: Competitor Analysis: Monitor competitors\' social media activities and identify opportunities to differentiate and improve the brand\'s online presence. 8: Stay Updated: Keep up-to-date with the latest social media trends, algorithms, and best practices to adapt strategies accordingly. Skills Required: Strategic Thinking, Content Creation, Data Analysis, Social Media Platform Proficiency, Community Management, Advertising Expertise, Brand Consistency, Creative Thinking, Problem Solving & Time Management. Why you Join MarQ: Step into our office, where work meets play and creativity is our daily vibe!

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