Job Description

JOB SUMMARY:We\'re Progress and we offer the best platform for building and deploying tomorrow\'s applications quickly and easily. We are bold, forward-thinking innovators who build things that work and care about our customers. We invent and reinvent every day, work together as one, value and respect each other, and cheer our wins. Join us as Social Media Specialist, Senior for our Demand Generation COE Team at our Bangalore, India office.We\xe2\x80\x99re looking for someone to join our Demand Generation team and support everything from planning to execution. If you have a passion for social media marketing and possess the skills to effectively engage our target audience and achieve marketing goals through both organic and paid social initiatives, then join us!WHAT YOU WILL DO IN THIS ROLE:Develop and implement comprehensive social media activities that encompass both organic and paid efforts, increasing brand visibility, engagement, and traffic across various platforms (Facebook, X, LinkedIn, YouTube etc.).Create, curate, and manage high-quality and compelling content that resonates with the target audience for organic posts, including text, image, and video content.Plan, schedule, and publish posts, stories, and videos to maximize reach and engagement.Engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner.Plan and execute paid social media advertising campaigns, including audience targeting, and ad creatives, analyzing performance metrics and making data-driven adjustments for optimal results.Regularly track, analyze, and report on key performance indicators (KPIs) for both organic and paid efforts to demonstrate the effectiveness of social media initiatives and suggest improvementsCollaborate with cross-functional teams, including demand generation, field and channel marketing, and design, to align social media activities with broader marketing initiatives.Monitor competitors\' social media activities and identify opportunities for differentiation and improvement across both organic and paid channels.Stay up-to-date with industry trends, social media technologies, tools and changes in social media platforms\' algorithms, adapting strategies as needed to maximize reach and impact for both organic and paid efforts.WHAT THE IDEAL CANDIDATE WILL NEED TO HAVE:Bachelor\'s degree in Marketing, Communication, or a related field (or equivalent work experience).4-6 years\xe2\x80\x99 experience in social media marketing or similar role (preferably in the B2B tech space) with experience in both organic and paid social media strategies.Strong understanding of social media platforms, trends, algorithms, and best practices for both organic and paid efforts.Proficiency in social media management tools and analytics platforms for both organic and paid campaigns.Experience with graphic design, video editing, or content creation is a plus.Excellent written and verbal communication skills, with an eye for detail and creativity.Highly organized, ability to work independently, prioritize tasks, and manage time effectively.Familiarity with data analysis and reporting tools for both organic and paid efforts.Positive attitude, team player, and adaptable to a fast-paced environment.The ability to be flexible, adaptive to change and to multi-task in a fast-paced environmentBenefits :What we offer in return is the opportunity to join a talented team of bright people and to also enjoy:

• 30 days of earned leaves plus an extra day off for your birthday, various other leaves like marriage leave, casual leave, maternity leave, paternity leave
• Premium Group medical Insurance for the employee and 5 dependents, personal accident insurance coverage, life insurance coverage
• Professional development reimbursement
• Interest subsidy on loans - either vehicle or personal loan

Progress Software