Job Description

The senior associate Social Media will be responsible for: 1. Content Strategy and Planning: \xe2\x97\x8f Develop and execute weekly and monthly social media calendars aligned with the content team. \xe2\x97\x8f Collaborate with the marketing and communication teams to integrate social media campaigns with overall promotional efforts. 2. Content Creation: \xe2\x97\x8f Create original and visually appealing content (graphics, images, videos, infographics, etc.) that resonates with our audience and conveys the organization\'s message effectively. \xe2\x97\x8f Produce engaging written content, including posts, captions, and stories, to drive interaction and brand loyalty. \xe2\x97\x8f Ensure all content adheres to the organization\'s brand guidelines, tone of voice, and values. \xe2\x97\x8f Coordinate and collaborate with other program teams to get content 3. Community Engagement: \xe2\x97\x8f Monitor social media channels and respond promptly to comments, messages, and inquiries, fostering positive interactions and building a sense of community. \xe2\x97\x8f Engage with followers, partners, and influencers to strengthen relationships and encourage active participation. 4. Performance Analysis: \xe2\x97\x8f Analyze social media metrics and insights regularly to measure the effectiveness of campaigns and content, using data to inform future strategies. \xe2\x97\x8f Provide reports and recommendations to optimize content performance and social media presence. 5. Trend Research: \xe2\x97\x8f Stay up-to-date with the latest social media trends, algorithms, tools and best practices, incorporating them into the content strategy to maximize reach and engagement. Qualifications and Experience \xe2\x97\x8f Bachelor\'s degree in Journalism, Social Studies, Communications, Public Relations, or a related field. \xe2\x97\x8f 3-5 years of work experience as a Social Media Specialist or similar role, preferably in the non-profit sector. \xe2\x97\x8f Exceptional writing skills with the ability to create engaging content that drives conversation and action. \xe2\x97\x8f Proficiency in social media management tools and analytics platforms. \xe2\x97\x8f Demonstrated understanding of various social media platforms, their unique audiences, and best practices for each. \xe2\x97\x8f Creative mindset and experience in visual content creation using tools like Adobe Creative Suite, Canva, mailchimp, Photoshop or similar software. \xe2\x97\x8f Ability to work independently and collaboratively, managing multiple projects and deadlines. \xe2\x97\x8f A genuine passion for the non-profit sector and a commitment to making a positive impact on the community and the world. \xe2\x97\x8f Knowledge of SEO, digital marketing, and online fundraising is a plus. \xe2\x97\x8f Have the ability and willingness to travel as required. We believe a key component of communicating about organisation\xe2\x80\x99s work is forming a direct connection with our programs through on-ground visits. An ideal candidate would be willing and able to travel frequently across the country to visit our local programs. Functional Details Social Media Communications Job Type: Full-time Salary: 58,000.00 per month Benefits:

• Health insurance
• Paid sick time
• Provident Fund
• Work from home

Schedule:

• Monday to Friday

Supplemental pay types:

• Yearly bonus

Education:

• Master\'s (Preferred)

Experience:

• Social media marketing: 3 years (Preferred)
• total work: 5 years (Preferred)

Work Location: In person