Job Description

Social Media Specialist We are seeking a highly creative and dynamic Social Media Specialist to elevate our brand\'s online presence, on all social media platforms including Instagram, Facebook, TikTok, YouTube, and Pinterest. The ideal candidate will possess a knack for generating highly engaging content ideas and the ability to transform our brand image into a prestigious position. The candidate should have proficiency in Canva, Adobe Photoshop, and video editing tools, and be adept at creating storyboards and developing creative briefs for video content. Responsibilities for Social Media Specialist \xe2\x97\x8f Develop and implement creative and highly engaging social media strategies across platforms, with a special focus on Meta, Pinterest, and TikTok. #account management \xe2\x97\x8f Manage and grow our FB, IG, TikTok, and Pinterest accounts, ensuring alignment with our brand\'s vision and engagement goals. #account management \xe2\x97\x8f Create innovative campaigns and content ideas that significantly enhance brand perception and engagement. #strategy development \xe2\x97\x8f Collaborate with internal teams to create cohesive and impactful brand messaging. #account management \xe2\x97\x8f Content production (text, images, video) for all social media channels, including but not limited to IG, Facebook, Pinterest and TikTok. #content creation \xe2\x97\x8f Work with third-party content creators such as Billo.App, joinBrands, to create compelling content across websites and social media channels. #content creation \xe2\x97\x8f Support in the content approval process by seeking feedback and sharing with creative agencies. #content creation \xe2\x97\x8f Handle content planning, scheduling, and posting with optimum frequency on all social media channels (TikTok, YouTube, Pinterest, Facebook, and Instagram) to build meaningful connections and engagement for each specific network. #content posting \xe2\x97\x8f Use data to identify insights and build compelling strategies to drive positive engagement. #engagement \xe2\x97\x8f Analyze current trends and competitor strategies to propose unique social media initiatives. #competitor analysis \xe2\x97\x8f Analyze the social media landscape for our brand as well as our competition, and refine strategies and tactics based on what\xe2\x80\x99s working and what\xe2\x80\x99s not. #competitor analysis \xe2\x97\x8f Identify own channel growth and performance metrics to influence tactics and strategy as needed. #strategic analysis \xe2\x97\x8f Ensure progress on all platforms by using analytical tools such as Google Analytics and others. #strategic analysis \xe2\x97\x8f Understand and communicate analytical data surrounding content trends and engagement. #trend analysis \xe2\x97\x8f Develop, communicate and report on insights gathered from brand communities. #brand analysis \xe2\x97\x8f Strategically develop and execute engaging social media marketing campaigns and calls-to-action that drive followers to take action. #engagement \xe2\x97\x8f Collaborate with partners to work on projects on various marketplaces to increase traffic and engagement. #engagement \xe2\x97\x8f Develop deep knowledge of paid social media tools such as Facebook Business Manager and TikTok Ads. #campaigns \xe2\x97\x8f Generate weekly reports on performance of social accounts and wrap-up reports on paid campaigns #reporting \xe2\x97\x8f Modify and re-create actionable plans based on monthly analysis to both grow and maintain followers through popular social media platforms such as Facebook, Instagram, Pinterest, TikTok, YouTube, X and LinkedIn. #strategic analysis Qualifications for Social Media Manager \xe2\x97\x8f 3+ years of verifiable/ concentrated social media management experience, content management; proven ability to significantly drive engagement and conversion. \xe2\x97\x8f Bachelor\'s degree in business, marketing, journalism, public relations, or related field \xe2\x97\x8f Professional certification in Google Analytics is strongly preferred. \xe2\x97\x8f Excellent knowledge of Facebook, X, LinkedIn, Pinterest, Instagram, Google+, YouTube, TikTok and other social media best practices \xe2\x97\x8f Fluent in English both written and spoken. \xe2\x97\x8f E-commerce/Retail/Home Furnishings/Fashion experience preferred. \xe2\x97\x8f Must be able to multi-task and be well organized. \xe2\x97\x8f Experience using graphic design software such as InDesign, Photoshop, Canva or Illustrator to edit, resize, and crop images. \xe2\x97\x8f Great interpersonal and communication skills \xe2\x97\x8f Knowledge of influencer marketing \xe2\x97\x8f Strong content creation and writing skills. \xe2\x97\x8f Experience in developing storyboards and creative briefs. \xe2\x97\x8f Experience in video editing and familiarity in motion graphics. \xe2\x97\x8f Familiarity with web design and publishing. \xe2\x97\x8f Strong computer skills using Microsoft Office and Adobe Suites. \xe2\x97\x8f General knowledge of Search Engine Optimization and internet ranking for web content \xe2\x97\x8f Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention. \xe2\x97\x8f Proven analytical and quantitative skills; ability to use raw data and metrics to back up assumptions and develop business cases. \xe2\x97\x8f Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach. Skills Assessment Exercises As part of our selection process, we invite candidates to complete a series of optional exercises. These are designed to showcase your strategic thinking, creativity, and analytical abilities in the field of social media management. While not mandatory, completing these exercises will provide us with a deeper insight into your skills and approach to social media challenges. Please note that the total estimated time for these exercises is designed to be reasonable and respectful of your schedule. 1. Campaign Proposal: Create a proposal for a one-week social media campaign for a new product launch. Include content ideas for each day, specifying platforms and post types (e.g., images, videos, stories). 2. Engagement Strategy: Develop a strategy to increase engagement on a less active social media platform. Outline specific tactics, types of content, and a posting schedule, with an emphasis on innovative use of features unique to the platform. 3. Analytics Exercise: Analyze a set of hypothetical social media metrics and prepare a report. The report should identify trends, suggest improvements, and outline how these insights would inform future content strategy. Job Types: Full-time, Permanent Salary: 300,000.00 - 1,000,000.00 per year Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift
• Monday to Friday

Education:

• Bachelor\'s (Preferred)

Experience:

• Social media marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

License/Certification:

• Digital marketing (Preferred)

Ability to Commute:

• Greater Noida, Uttar Pradesh (Required)

Ability to Relocate:

• Greater Noida, Uttar Pradesh: Relocate before starting work (Required)

Work Location: In person Speak with the employer
+91 9205551598