Job Description

Job Summary:

As the Social Media Specialist, you will play a pivotal role in amplifying Locus\' brand identity, scaling our social media presence, and fostering deeper engagements with our target audience. You will be entrusted with growing our audience while preserving the brand\'s integrity, leveraging innovative strategies, and disseminating content effectively.

Key Responsibilities:

Brand Custodianship: Uphold, enhance, and consistently represent the Locus brand across all digital channels ensuring a cohesive brand experience.

Social Media Management & Growth: Develop, execute, and refine strategies to grow our social media channels to a 100k-strong audience. Regularly track and analyze growth metrics, adjusting strategies as needed.

Content Distribution: Work closely with the content team to distribute creations effectively, ensuring they resonate with our target audience and drive meaningful engagements.

Engagement Strategies: Conceptualize and execute innovative campaigns, contests, and initiatives that foster deeper audience engagement and loyalty.

Thought Leadership: Position Locus as a thought leader by sharing insights, innovations, and trends in logistics technology.

Analytics and Reporting: Monitor, analyze, and report on performance metrics, drawing insights and iterating for continuous improvement.

Collaboration: Collaborate cross-functionally, especially with the content, PR, and product teams, to ensure a seamless brand experience.

Continuous Learning: Stay updated with the latest in social media trends, tools, platforms, and best practices to ensure Locus remains at the forefront.

Qualifications:

Bachelor\'s degree in Marketing, Communications, or a related field.

Minimum of 4-5 years experience in brand and social media management, preferably in tech, logistics or B2B sector.

Demonstrable track record of growing and scaling social media channels.

Proficient in social media analytics tools and platforms.

Strong understanding of the digital marketing landscape and branding principles.

Creative thinker with a knack for developing innovative engagement strategies.

Exceptional written and verbal communication skills.

Traits We Value:

Global: You possess a global mindset, understanding and appreciating diverse cultures and market nuances. You\'re adept at thinking beyond borders and appreciate the vast opportunities that a worldwide perspective brings.

Unrelenting: You display unmatched perseverance and commitment in everything you do. Challenges invigorate you, and you are determined to overcome obstacles with innovative solutions.

Intelligent: You consistently demonstrate sharp analytical thinking and astute problem-solving capabilities. You\'re quick to grasp complex concepts and can effectively communicate intricate ideas.

Dynamic: Adaptable and agile, you thrive in fast-paced environments. You\'re always prepared to pivot your strategies and approaches based on evolving business needs and market shifts.

Exact: Precision and attention to detail define your work ethic. You value accuracy and are committed to delivering results that reflect the highest standards of excellence and reliability.

What\'s In It For You:

Opportunity to be a key player in shaping Locus\' brand narrative.

A dynamic work environment that encourages innovation and creativity.

A comprehensive Health Insurance policy that covers you and also your loved ones

No leave restrictions (you manage your own leaves)

At Locus, every member is an owner and a leader, no matter which team or function they represent. We believe that you are excited about the potential to make an impact in logistics through technology and the prospect of creating a legacy that outlasts you! The biggest joy of working at Locus, for all of us, comes from the opportunity to create value each day and experience autonomy in all we do.

Locus