Social Media Pr
Year Gurugram, Haryana, India
Job Description
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- Social Media Strategy:
- Develop and execute a comprehensive social media strategy to achieve brand objectives, increase follower engagement, and drive website traffic and conversions.
- Identify target audiences, key messaging, and content themes to guide social media campaigns and activities.
- Monitor social media trends, platform updates, and competitor strategies to optimize content and tactics.
- Content Creation and Management:
- Create engaging and relevant content for social media platforms, including text posts, images, videos, and infographics.
- Collaborate with internal teams or external agencies to develop multimedia content that aligns with brand guidelines and resonates with target audiences.
- Schedule and publish social media posts, ensuring consistency in voice, tone, and messaging across platforms.
- Community Engagement:
- Monitor social media channels for mentions, comments, and messages, and respond promptly and appropriately.
- Foster meaningful interactions with followers, influencers, and brand advocates to cultivate a loyal and engaged community.
- Identify opportunities to participate in relevant conversations, hashtags, and trends to increase brand visibility and engagement.
- Influencer Relations:
- Identify and build relationships with influencers, bloggers, and thought leaders in the industry to amplify brand messaging and reach new audiences.
- Collaborate with influencers on sponsored content, partnerships, and ambassador programs to drive brand awareness and advocacy.
- Negotiate contracts, manage relationships, and track performance metrics of influencer collaborations.
- Media Relations:
- Develop and maintain relationships with journalists, editors, and media outlets to secure media coverage and press mentions.
- Pitch story ideas, press releases, and other media materials to relevant media contacts to generate positive publicity for the brand.
- Coordinate interviews, press events, and media opportunities to increase media exposure and enhance brand reputation.
- Performance Tracking and Reporting:
- Monitor and analyze social media performance metrics, including engagement, reach, and conversion rates, to evaluate the effectiveness of social media campaigns.
- Generate regular reports and insights to stakeholders, highlighting key trends, successes, and areas for improvement.
- Use data-driven insights to optimize social media strategies and tactics for maximum impact and ROI.
- Bachelor\'s degree in communications, marketing, public relations, or a related field.
- Proven experience in social media management, public relations, or digital marketing.
- Strong writing and editing skills, with the ability to craft compelling content for social media and press materials.
- Proficiency in social media management tools, analytics platforms, and media monitoring software.
- Excellent interpersonal and relationship-building skills, with the ability to interact effectively with internal teams, external partners, and influencers.
- Creative thinking and problem-solving skills, with a passion for staying updated on social media trends and industry developments.
- Ability to multitask, prioritize, and work effectively in a fast-paced environment.
- Day shift
- Bachelor\'s (Preferred)
- Social media marketing: 1 year (Preferred)
- total work: 1 year (Preferred)
- Digital marketing (Preferred)
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Job Detail
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Job IdJD3308422
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationGurugram, Haryana, India
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EducationNot mentioned
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ExperienceYear